{"id":232032,"date":"2023-05-18T14:26:23","date_gmt":"2023-05-18T21:26:23","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/how-to-cut-down-subscriber-churn\/"},"modified":"2024-04-28T17:02:31","modified_gmt":"2024-04-29T00:02:31","slug":"how-to-cut-down-subscriber-churn","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/","title":{"rendered":"Comment r\u00e9duire les d\u00e9sabonnements"},"featured_media":215143,"parent":0,"template":"","content_type":[33291],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33422],"persona":[33430],"product_line":[33231],"topic":[33423],"class_list":["post-232032","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-fr","industry-medias-and-entertainment-fr","persona-billing-fr","product_line-zephr-fr","topic-subscriber-acquisition-and-retention-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment r\u00e9duire les d\u00e9sabonnements - Zuora<\/title>\n<meta name=\"description\" content=\"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9duire les d\u00e9sabonnements\" \/>\n<meta property=\"og:description\" content=\"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-29T00:02:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-to-cut-social-card-640x336.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/\",\"name\":\"Comment r\u00e9duire les d\u00e9sabonnements - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-to-cut-featured-image.png\",\"datePublished\":\"2023-05-18T21:26:23+00:00\",\"dateModified\":\"2024-04-29T00:02:31+00:00\",\"description\":\"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-to-cut-featured-image.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-to-cut-featured-image.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/how-to-cut-down-subscriber-churn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment r\u00e9duire les d\u00e9sabonnements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment r\u00e9duire les d\u00e9sabonnements - Zuora","description":"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment r\u00e9duire les d\u00e9sabonnements","og_description":"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.","og_url":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2024-04-29T00:02:31+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-to-cut-social-card-640x336.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/","url":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/","name":"Comment r\u00e9duire les d\u00e9sabonnements - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-to-cut-featured-image.png","datePublished":"2023-05-18T21:26:23+00:00","dateModified":"2024-04-29T00:02:31+00:00","description":"Maintenir un faible taux d\u2019attrition est l\u2019un des meilleurs moyens de d\u00e9velopper une entreprise d\u2019\u00e9dition num\u00e9rique saine.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-to-cut-featured-image.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-to-cut-featured-image.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/fr\/guides\/how-to-cut-down-subscriber-churn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.zuora.com\/fr\/guides\/"},{"@type":"ListItem","position":3,"name":"Comment r\u00e9duire les d\u00e9sabonnements"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/fr\/#website","url":"https:\/\/www.zuora.com\/fr\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/fr\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/232032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/232032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/215143"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=232032"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=232032"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=232032"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=232032"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/parent_guide_categories?post=232032"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=232032"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=232032"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=232032"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=232032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}