{"id":290247,"date":"2025-01-12T23:44:41","date_gmt":"2025-01-13T07:44:41","guid":{"rendered":"https:\/\/www.zuora.com\/glossary\/customer-acquisition\/"},"modified":"2026-08-18T10:44:57","modified_gmt":"2026-08-18T17:44:57","slug":"customer-acquisition","status":"publish","type":"glossary","link":"https:\/\/www.zuora.com\/fr\/glossary\/customer-acquisition\/","title":{"rendered":"Acquisition de clients expliqu\u00e9e : points cl\u00e9s et conseils"},"author":227,"featured_media":278547,"parent":0,"menu_order":0,"template":"page-glossary.php","format":"standard","meta":{"_acf_changed":false},"class_list":["post-290247","glossary","type-glossary","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"knowledge_hub_title":"","knowledge_hub_author":"","knowledge_hub_date":null,"knowledge_hub_read_time_label":"","knowledge_hub_secondary_category":"","knowledge_hub_category":false,"knowledge_hub_show_summary":true,"knowledge_hub_summary":"","knowledge_hub_featured_image":null,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"","toc_cta_label":"Watch a demo","toc_cta_link":"","knowledge_hub_content":null,"faq_title":"FAQs","faq_items":null,"knowledge_hub_archive_url":"","knowledge_hub_archive_label":"","glossary_topic_tax_item":33423,"resource_marketo_form_id":"","marketo_form_title":"","marketo_form_sub_title":""},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary\/290247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":3,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary\/290247\/revisions"}],"predecessor-version":[{"id":332312,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary\/290247\/revisions\/332312"}],"acf:term":[{"embeddable":true,"taxonomy":"topic","href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic\/33423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/278547"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=290247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}