{"id":279909,"date":"2024-12-20T13:15:20","date_gmt":"2024-12-20T21:15:20","guid":{"rendered":"https:\/\/www.zuora.com\/glossary\/strategies-de-tarification\/"},"modified":"2025-11-03T06:31:37","modified_gmt":"2025-11-03T14:31:37","slug":"pricing-strategies","status":"publish","type":"glossary","link":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/","title":{"rendered":"Strat\u00e9gies de tarification : Un guide complet pour les entreprises"},"author":267,"featured_media":245779,"parent":0,"menu_order":0,"template":"page-glossary.php","format":"standard","meta":{"_acf_changed":false},"class_list":["post-279909","glossary","type-glossary","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strat\u00e9gies de tarification : Un guide complet pour les entreprises - Zuora<\/title>\n<meta name=\"description\" content=\"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies de tarification : Un guide complet pour les entreprises\" \/>\n<meta property=\"og:description\" content=\"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T14:31:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/11\/pricing_strategy_definition-640x360.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/\",\"name\":\"Strat\u00e9gies de tarification : Un guide complet pour les entreprises - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/talking-around-table-blog.png\",\"datePublished\":\"2024-12-20T21:15:20+00:00\",\"dateModified\":\"2025-11-03T14:31:37+00:00\",\"description\":\"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/talking-around-table-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/talking-around-table-blog.png\",\"width\":888,\"height\":500,\"caption\":\"Quatre personnes discutant autour de documents sur une table dans un couloir de bureau.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/pricing-strategies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaries\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Strat\u00e9gies de tarification : Un guide complet pour les entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strat\u00e9gies de tarification : Un guide complet pour les entreprises - Zuora","description":"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gies de tarification : Un guide complet pour les entreprises","og_description":"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.","og_url":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-11-03T14:31:37+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/11\/pricing_strategy_definition-640x360.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/","url":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/","name":"Strat\u00e9gies de tarification : Un guide complet pour les entreprises - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/03\/talking-around-table-blog.png","datePublished":"2024-12-20T21:15:20+00:00","dateModified":"2025-11-03T14:31:37+00:00","description":"Explorez des strat\u00e9gies de tarification efficaces pour dynamiser votre entreprise. D\u00e9couvrez divers mod\u00e8les, avantages et inconv\u00e9nients, ainsi que des conseils pour vous aider \u00e0 prendre des d\u00e9cisions de tarification judicieuses.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/03\/talking-around-table-blog.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/03\/talking-around-table-blog.png","width":888,"height":500,"caption":"Quatre personnes discutant autour de documents sur une table dans un couloir de bureau."},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/fr\/glossary\/pricing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossaries","item":"https:\/\/www.zuora.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Strat\u00e9gies de tarification : Un guide complet pour les entreprises"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/fr\/#website","url":"https:\/\/www.zuora.com\/fr\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/fr\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary\/279909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/267"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/glossary\/279909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/245779"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=279909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}