{"id":288092,"date":"2025-04-10T17:07:34","date_gmt":"2025-04-11T00:07:34","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/subscription-economy-index\/"},"modified":"2025-05-08T02:55:11","modified_gmt":"2025-05-08T09:55:11","slug":"subscription-economy-index","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/de\/resource\/subscription-economy-index\/","title":{"rendered":"Der Subscription Economy Index Report &#8211; 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"288092\" class=\"elementor elementor-288092 elementor-285185\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2011c24 e-flex e-con-boxed e-con e-child\" data-id=\"2011c24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4a9fd49 e-con-full e-flex e-con e-child\" data-id=\"4a9fd49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c85e0a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"3c85e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"335\" height=\"112\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png\" class=\"attachment-large size-large wp-image-260017\" alt=\"Das Bild zeigt den Text \u201eSubscribed Institute\u201c mit einem hellblauen Punkt am Ende auf schwarzem Hintergrund. Der Text ist in einer wei\u00dfen Serifenschrift gehalten.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bbd5a elementor-widget elementor-widget-text-editor\" data-id=\"a4bbd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>April 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc315e elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6bc315e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Subscription Economy Index<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f88a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2f88a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Diese Ausgabe 2025 von Zuoras wegweisendem Bericht enth\u00e4lt neue Daten aus den 12 Monaten bis zum 31. Dezember 2024.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07a90f5 e-con-full e-flex e-con e-child\" data-id=\"07a90f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7e310b4 e-flex e-con-boxed e-con e-parent\" data-id=\"7e310b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13b1156 e-con-full e-flex e-con e-child\" data-id=\"13b1156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319e939 elementor-widget elementor-widget-heading\" data-id=\"319e939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was Sie im\u2028SEI-Bericht 2025 lernen werden:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdf57a elementor-widget elementor-widget-text-editor\" data-id=\"bcdf57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>\u00a0Wie flexible Umsatzmodelle das Wachstum f\u00f6rdern\u2014Sehen Sie, wie f\u00fchrende Unternehmen ihre Strategien weiterentwickeln, um voraus zu bleiben.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Die Auswirkungen von hybrider Monetarisierung auf die Kundenbindung\u2014Erfahren Sie, warum Unternehmen, die Abonnements, nutzungsbasierte Preise und Einmalk\u00e4ufe kombinieren, ihre Mitbewerber \u00fcbertreffen.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Was intelligentere Produktportfolios antreibt\u2014Erfahren Sie, wie Unternehmen ihre Angebote verfeinern, um das Umsatzpotenzial zu maximieren.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Trends, die die Zukunft in verschiedenen Branchen pr\u00e4gen\u2014Entdecken Sie, wie Medien &amp; Unterhaltung, Fertigung &amp; IoT sowie High-Tech &amp; SaaS sich an neue Marktdynamiken anpassen.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2320e8 elementor-widget elementor-widget-text-editor\" data-id=\"a2320e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Subscription Economy\u00ae Index\u2122 (SEI)-Bericht analysiert das Wachstum und die Resilienz von Unternehmen, die verschiedene Monetarisierungsmodelle nutzen, um wiederkehrendes Wachstum zu erzielen. Er besteht aus anonymisierten, aggregierten, systemgenerierten Aktivit\u00e4ten auf dem Zuora Billing Service sowie \u00f6ffentlich zug\u00e4nglichen Daten von 17 ausgew\u00e4hlten abonnementbasierten Unternehmen. Der SEI misst die Ver\u00e4nderungen im Gesch\u00e4ftsvolumen von mehr als 600 Unternehmen. Neben dem kontinuierlichen Wachstum \u00fcber die Jahre hat sich die Subscription Economy\u00ae erheblich weiterentwickelt, was zu einer Ver\u00e4nderung des Umfangs und der Herangehensweise dieses SEI-Berichts gef\u00fchrt hat. Der diesj\u00e4hrige Bericht enth\u00e4lt auch Verbraucherdaten aus einer von Zuora in Auftrag gegebenen Umfrage, die von The Harris Poll unter 3.087 Erwachsenen in den Vereinigten Staaten durchgef\u00fchrt wurde.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6005cd9 e-con-full e-flex e-con e-child\" data-id=\"6005cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232b83 elementor-widget elementor-widget-z-marketo-form2\" data-id=\"c232b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"6041\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/the-subscription-economy-index-thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_6041\"\n                          data-button-text=\"\"\n  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\n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f173785 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f173785\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af6f507\" data-id=\"af6f507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eba708 e-transform elementor-widget elementor-widget-image\" data-id=\"1eba708\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"406\" height=\"455\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/03\/SEI-Outlook.png\" class=\"attachment-full size-full wp-image-207840\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc9cf6f\" data-id=\"cc9cf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5841e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d5841e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-996d4b0\" data-id=\"996d4b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7bbd37 elementor-widget elementor-widget-heading\" data-id=\"f7bbd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinar - On Demand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cbd21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64cbd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Der Subscription Economy Index 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40df7 elementor-widget elementor-widget-spacer\" data-id=\"2d40df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb76716 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb76716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dieses Webinar geht auf die neueste Ausgabe des Subscription Economy Index ein und spiegelt die Wachstumsmetriken von Hunderten von Unternehmen weltweit wider, einschlie\u00dflich Trends in den Bereichen SaaS, Medien und Fertigung.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae4b6 elementor-widget elementor-widget-button\" data-id=\"64ae4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/resource\/the-2025-subscription-economy-index\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>April 2025 The Subscription Economy Index Diese Ausgabe 2025 von Zuoras wegweisendem Bericht enth\u00e4lt neue Daten aus den 12 Monaten bis zum 31. Dezember 2024.\u00a0\u00a0 Was Sie im\u2028SEI-Bericht 2025 lernen werden: \u00a0Wie flexible Umsatzmodelle das Wachstum f\u00f6rdern\u2014Sehen Sie, wie f\u00fchrende Unternehmen ihre Strategien weiterentwickeln, um voraus zu bleiben. Die Auswirkungen von hybrider Monetarisierung auf die [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-288092","resource","type-resource","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der Subscription Economy Index Report - 2025 - Zuora<\/title>\n<meta name=\"description\" content=\"Neue Daten von \u00fcber 600 Abonnementunternehmen und The Harris Poll im SEI 2025 enth\u00fcllen die Strategien, die f\u00fchrende Unternehmen nutzen, um Wachstum zu f\u00f6rdern und sich an sich ver\u00e4ndernde Marktdynamiken anzupassen.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Subscription Economy Index Report - 2025\" \/>\n<meta property=\"og:description\" content=\"Neue Daten von \u00fcber 600 Abonnementunternehmen und The Harris Poll im SEI 2025 enth\u00fcllen die Strategien, die f\u00fchrende Unternehmen nutzen, um Wachstum zu f\u00f6rdern und sich an sich ver\u00e4ndernde Marktdynamiken anzupassen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/resource\/subscription-economy-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T09:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/04\/sei-report-social-2025-640x336.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/\",\"name\":\"Der Subscription Economy Index Report - 2025 - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\",\"datePublished\":\"2025-04-11T00:07:34+00:00\",\"dateModified\":\"2025-05-08T09:55:11+00:00\",\"description\":\"Neue Daten von \u00fcber 600 Abonnementunternehmen und The Harris Poll im SEI 2025 enth\u00fcllen die Strategien, die f\u00fchrende Unternehmen nutzen, um Wachstum zu f\u00f6rdern und sich an sich ver\u00e4ndernde Marktdynamiken anzupassen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/subscription-economy-index\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Der Subscription Economy Index Report &#8211; 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