{"id":262488,"date":"2024-07-10T10:58:47","date_gmt":"2024-07-10T17:58:47","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/isg-research-subscription-management-buyers-guide\/"},"modified":"2025-07-01T05:59:24","modified_gmt":"2025-07-01T12:59:24","slug":"isg-research-subscription-management-buyers-guide","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/de\/resource\/isg-research-subscription-management-buyers-guide\/","title":{"rendered":"ISG Research Subscription Management Buyers Guide 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"262488\" class=\"elementor elementor-262488 elementor-259118\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a2979f9 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2979f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e160de5\" data-id=\"e160de5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-020ef68 elementor-widget elementor-widget-heading\" data-id=\"020ef68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drittanbieterbericht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc8df elementor-widget elementor-widget-heading\" data-id=\"1edc8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ISG Research Subscription Management Buyers Guides 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70b68d elementor-widget elementor-widget-heading\" data-id=\"f70b68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfahren Sie, warum Zuora in den ISG Research Subscription Management Buyers Guides auf Platz 1 steht!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e210b\" data-id=\"c3e210b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b76905 elementor-widget elementor-widget-image\" data-id=\"4b76905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259293\" alt=\"Diagramm, das Abonnementverwaltungsplattformen in Quadranten kategorisiert: \u201eAssurance\u201c, \u201eExemplarisch\u201c, \u201eMerit\u201c und \u201eInnovativ\u201c, basierend auf Kundenerfahrung und Produkterfahrung. Zu den Marken geh\u00f6ren Zuora, Recurly, Chargebee und andere.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1058d95 e-flex e-con-boxed e-con e-parent\" data-id=\"1058d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c1d147 e-con-full e-flex e-con e-child\" data-id=\"6c1d147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d34bf elementor-widget elementor-widget-text-editor\" data-id=\"52d34bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Zuora ist in den ISG Research Subscription Management Buyers Guides auf Platz 1 gerankt!<\/strong><\/p>\n<p>Wir freuen uns, bekannt zu geben, dass Zuora in den umfassenden ISG Research Subscription Management Buyers Guides den ersten Platz belegt hat!<\/p>\n<p><span style=\"font-weight: 400;\">Diese Auszeichnung unterstreicht unser Engagement, zuverl\u00e4ssige und leistungsf\u00e4hige Monetarisierungsl\u00f6sungen f\u00fcr Unternehmen bereitzustellen, die sich den Herausforderungen wiederkehrender Gesch\u00e4ftsmodelle im B2B- und B2C-Bereich stellen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr die Subscription Management Buyers Guides 2024 hat ISG Softwareanbieter in vier Kategorien bewertet:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscription Management:<\/b><span style=\"font-weight: 400;\"> Diese Kategorie bewertet Softwareanbieter, die L\u00f6sungen f\u00fcr zentrale Aspekte des B2B- und B2C-Subscription Managements bieten, mit Fokus auf umfassende Funktionen und Features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B2C Subscription Management:<\/b><span style=\"font-weight: 400;\"> Diese Kategorie bewertet Softwareanbieter, die direkte M\u00f6glichkeiten f\u00fcr Kunden zur Initiierung und Anpassung von Servicepl\u00e4nen und Bestellungen erm\u00f6glichen. Sie adressiert die Komplexit\u00e4t, eine gro\u00dfe Anzahl von Abonnenten skalierbar zu verwalten und gleichzeitig ein nahtloses Kundenerlebnis sicherzustellen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B2B Subscription Management:<\/b><span style=\"font-weight: 400;\"> Diese Kategorie bewertet Softwareanbieter, die Gesch\u00e4ftskunden bedienen und dabei weniger, aber komplexere Kunden mit mehreren Produkt- und Servicebestellungen oder individuell verhandelten Preisen managen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscription Management Platforms:<\/b><span style=\"font-weight: 400;\"> Diese Kategorie bewertet Softwareanbieter, die die zugrunde liegende Technologie und Infrastruktur f\u00fcr verschiedene Subscription-Modelle bereitstellen. Diese Plattformen bieten Tools und Funktionen f\u00fcr das Management von Abonnements, Abrechnung, Zahlungen und Kundeninteraktionen und gew\u00e4hrleisten so ein nahtloses und integriertes Erlebnis sowohl f\u00fcr B2B- als auch B2C-Modelle.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>Wichtige Highlights aus dem Bericht:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Umfassende Monetarisierungsl\u00f6sungen:<\/b><span style=\"font-weight: 400;\"> Die Plattform von Zuora unterst\u00fctzt die neuesten Preis- und Umsatzmodelle und f\u00f6rdert Wachstum und Effizienz f\u00fcr Unternehmen im B2B- und B2C-Bereich.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marktf\u00fchrerschaft:<\/b><span style=\"font-weight: 400;\"> Zuora wird als f\u00fchrender Anbieter im Bereich Subscription-Monetarisierung anerkannt, setzt Branchenstandards und treibt Innovationen voran.<\/span><\/li>\n<li><b>Erfolgsbilanz in unterschiedlichen Branchen:<\/b><span style=\"font-weight: 400;\"> Zuora unterst\u00fctzt f\u00fchrende Unternehmen verschiedenster Branchen bei der Erreichung ihrer Monetarisierungsziele.\u00a0 <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-767d069 e-con-full e-flex e-con e-child\" data-id=\"767d069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689f2d8 elementor-widget elementor-widget-image\" data-id=\"689f2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259303\" alt=\"Ein Streudiagramm mit dem Titel \u201eB2C-Abonnementverwaltung\u201c von Ventana Research, 2024, das die Kundenerfahrung im Vergleich zur Produkterfahrung bei Unternehmen wie Zuora, Salesforce und PayPro Global darstellt.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2021bf elementor-widget elementor-widget-image\" data-id=\"a2021bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259298\" alt=\"Diagramm mit dem Titel \u201eB2B-Abonnementverwaltung: K\u00e4uferleitfaden von Ventana Research\u201c zeigt verschiedene Unternehmen, aufgeschl\u00fcsselt nach Kunden- und Produkterfahrung.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c969a1 elementor-widget elementor-widget-image\" data-id=\"6c969a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259293\" alt=\"Diagramm, das Abonnementverwaltungsplattformen in Quadranten kategorisiert: \u201eAssurance\u201c, \u201eExemplarisch\u201c, \u201eMerit\u201c und \u201eInnovativ\u201c, basierend auf Kundenerfahrung und Produkterfahrung. Zu den Marken geh\u00f6ren Zuora, Recurly, Chargebee und andere.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512b864 elementor-widget elementor-widget-image\" data-id=\"512b864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259288\" alt=\"Ein 2x2-Matrixdiagramm mit dem Titel \u201eSubscription Management Ventana Research Buyers Guide\u201c, das Softwareunternehmen zeigt, die nach den Kriterien Kundenerfahrung und Produkterfahrung bewertet wurden. Unternehmen: LogiSense, Conga, Salesforce, Zuora, Oracle.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bbfc2e0 e-flex e-con-boxed e-con e-parent\" data-id=\"bbfc2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-95019fb e-con-full e-flex e-con e-child\" data-id=\"95019fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d239b elementor-widget elementor-widget-z-marketo-form2\" data-id=\"c6d239b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"5919\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/isg-research-subscription-management-buyers-guide\/thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_5919\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Get the guides                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Subscription-Gesch\u00e4ftsmodelle sind ein neues Konzept, das sich um Ihre Abonnenten dreht. Und ERP-Systeme sind daf\u00fcr einfach nicht ausgelegt.<\/p>\n","protected":false},"author":227,"featured_media":259121,"parent":0,"menu_order":316,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33418,33486],"geo":[],"growth_initiatives":[],"industry":[33487],"persona":[],"product_line":[],"topic":[33439,33379,33277],"class_list":["post-262488","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-bericht","content_type-pdf-de","industry-medien-entertainment","topic-billing-and-payment-de","topic-reporting-and-analytics-de","topic-business-innovation-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zuora<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, warum Zuora in den ISG Research Subscription Management Buyers Guides auf Platz 1 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