{"id":191823,"date":"2021-09-16T05:50:54","date_gmt":"2021-09-16T12:50:54","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/resource\/the-journey-to-usership-whitepaper\/"},"modified":"2025-12-15T08:16:33","modified_gmt":"2025-12-15T16:16:33","slug":"the-journey-to-usership-whitepaper","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/","title":{"rendered":"Die Journey to Usership &#8211; Zuora Whitepaper"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Dieser Wandel hat die Unternehmen zu drastischen Ver\u00e4nderungen ihrer Arbeitsweise veranlasst. Sie begeben sich auf ihre ganz eigene Reise in diese sch\u00f6ne neue Welt, die sich deutlich von der alten Gesch\u00e4ftspraxis unterscheidet. Diese Reise nennen wir die Journey to Usership<\/p>\n","protected":false},"author":227,"featured_media":182589,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33486,33013],"geo":[],"growth_initiatives":[],"industry":[33048],"persona":[33438],"product_line":[33028],"topic":[33439,33436,33277],"class_list":["post-191823","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-pdf-de","content_type-whitepaper-de","industry-software-de","persona-billing-de","product_line-zuora-billing-de","topic-billing-and-payment-de","topic-framework-and-models-de","topic-business-innovation-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Journey to Usership - Whitepaper | Zuora<\/title>\n<meta name=\"description\" content=\"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Journey to Usership\" \/>\n<meta property=\"og:description\" content=\"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T16:16:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/09\/On-Demand-Video-Social-Share-Image.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Die Journey to Usership - Zuora Whitepaper\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/\",\"name\":\"The Journey to Usership - Whitepaper | Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/zds-j2u-products-landing-bg-2.jpg\",\"datePublished\":\"2021-09-16T12:50:54+00:00\",\"dateModified\":\"2025-12-15T16:16:33+00:00\",\"description\":\"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/zds-j2u-products-landing-bg-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/zds-j2u-products-landing-bg-2.jpg\",\"width\":1024,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/resource\\\/the-journey-to-usership-whitepaper\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Journey to Usership &#8211; Zuora Whitepaper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Journey to Usership - Whitepaper | Zuora","description":"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/","og_locale":"de_DE","og_type":"article","og_title":"The Journey to Usership","og_description":"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.","og_url":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-12-15T16:16:33+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/09\/On-Demand-Video-Social-Share-Image.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Die Journey to Usership - Zuora Whitepaper","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/","url":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/","name":"The Journey to Usership - Whitepaper | Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/09\/zds-j2u-products-landing-bg-2.jpg","datePublished":"2021-09-16T12:50:54+00:00","dateModified":"2025-12-15T16:16:33+00:00","description":"Die Journey to Usership bietet ein Framework f\u00fcr das Abo-Gesch\u00e4ft anhand von Daten und Tools, die Sie dabei unterst\u00fctzen, Ihr Abo-Gesch\u00e4ft zu verbessern. Erfahren Sie wie.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/09\/zds-j2u-products-landing-bg-2.jpg","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/09\/zds-j2u-products-landing-bg-2.jpg","width":1024,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/de\/resource\/the-journey-to-usership-whitepaper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/de\/"},{"@type":"ListItem","position":2,"name":"Die Journey to Usership &#8211; Zuora Whitepaper"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/de\/#website","url":"https:\/\/www.zuora.com\/de\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/de\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/resource\/191823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/resource\/191823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media\/182589"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media?parent=191823"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/content_type?post=191823"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/geo?post=191823"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/growth_initiatives?post=191823"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/industry?post=191823"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/persona?post=191823"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/product_line?post=191823"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/topic?post=191823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}