{"id":333755,"date":"2026-03-30T04:14:23","date_gmt":"2026-03-30T11:14:23","guid":{"rendered":"https:\/\/www.zuora.com\/lp\/hybrid-pricing-complexity-in-iot\/"},"modified":"2026-08-18T15:05:58","modified_gmt":"2026-08-18T22:05:58","slug":"hybrid-pricing-complexity-in-iot","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/de\/lp\/hybrid-pricing-complexity-in-iot\/","title":{"rendered":"Komplexit\u00e4t hybrider Preisgestaltung im IoT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"333755\" class=\"elementor elementor-333755 elementor-318456\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da6a10 position-relative e-grid e-con-boxed e-con e-parent\" data-id=\"3da6a10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-645e819 md:sticky-important top-nav-height e-flex e-con-boxed e-con e-child\" data-id=\"645e819\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e18f96 e-con-full e-flex e-con e-child\" data-id=\"5e18f96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29addd1 elementor-widget elementor-widget-heading\" data-id=\"29addd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEITFADEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fdd22 elementor-widget elementor-widget-heading\" data-id=\"e2fdd22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Komplexit\u00e4t hybrider Preisgestaltung im IoT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd2adb fix-marketo-sticky elementor-widget elementor-widget-z-marketo-form2\" data-id=\"9fd2adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form english\"\n                 style=\"\"\n                 data-marketo_id=\"6380\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/de\/wp-content\/uploads\/2026\/03\/Hybrid-Billing-Models-Unifying-Subscriptions-Usage-and-One-Time-Charges.pdf\"\n                 data-cid=\"false\"\n                 data-language=\"english\"\n                 data-form-style=\"is-2025FormStyles\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                                            <!-- omit native base form CSS -->\n                        <link id=\"mktoForms2BaseStyle\" rel=\"stylesheet\" type=\"text\/css\" href=\"\">\n\n                        <!-- omit native form theme CSS -->\n                        <link id=\"mktoForms2ThemeStyle\" rel=\"stylesheet\" type=\"text\/css\" href=\"\">\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_6380\"\n                          data-button-text=\"Vollst\u00e4ndige Fallstudie lesen\"\n                          class=\"is-noColumns                                is-2025FormStyles                                has-transparentBackground                                has-formIconsStyle1                                has-buttonSquareCorners                                has-buttonColorBlack                                has-buttonLeftIcon                                has-buttonDynamicText                                has-buttonFullWidth\"\n                    >\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b41fe19 e-con-full e-flex e-con e-child\" data-id=\"b41fe19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a3166e e-con-full e-flex e-con e-child\" data-id=\"8a3166e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d642f0 elementor-widget elementor-widget-image\" data-id=\"5d642f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"370\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2026\/02\/pwc-paidlp-top.webp\" class=\"attachment-large size-large wp-image-331577\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6863352 elementor-widget elementor-widget-text-editor\" data-id=\"6863352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die Monetarisierung von IoT vereint Hardware, Software und Nutzung \u2013 und f\u00fchrt zu komplexen Preisstrukturen.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b13ad33 e-con-full e-flex e-con e-child\" data-id=\"b13ad33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-600d020 elementor-widget elementor-widget-heading\" data-id=\"600d020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Herausforderung bei der Monetarisierung von IoT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead35e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ead35e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4484e elementor-widget elementor-widget-text-editor\" data-id=\"3e4484e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die meisten Systeme sind nicht in der Lage, Folgendes abzubilden:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8e6e16 e-con-full e-flex e-con e-child\" data-id=\"f8e6e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c9dbaa e-con-full e-flex e-con e-child\" data-id=\"6c9dbaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b84b877 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b84b877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72d844 elementor-widget elementor-widget-text-editor\" data-id=\"b72d844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hardware + Abonnement<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b322f1 e-con-full e-flex e-con e-child\" data-id=\"0b322f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa56a96 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa56a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7363256 elementor-widget elementor-widget-text-editor\" data-id=\"7363256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nutzungsbasierte Abrechnung<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ba1b66 e-con-full e-flex e-con e-child\" data-id=\"7ba1b66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ee483 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"02ee483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f95f352 elementor-widget elementor-widget-text-editor\" data-id=\"f95f352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mehrstufige Abrechnung<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa5cf6 e-con-full e-flex e-con e-child\" data-id=\"1aa5cf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e36c2c elementor-widget elementor-widget-heading\" data-id=\"3e36c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das erwartet Sie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09be912 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09be912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af7bedc e-con-full e-flex e-con e-child\" data-id=\"af7bedc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19f2ed1 e-con-full e-flex e-con e-child\" data-id=\"19f2ed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4e37b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1e4e37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c98d8 elementor-widget elementor-widget-text-editor\" data-id=\"c6c98d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie man IoT-Preismodelle strukturiert<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91b3041 e-con-full e-flex e-con e-child\" data-id=\"91b3041\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a35eb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"65a35eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fbfcd6 elementor-widget elementor-widget-text-editor\" data-id=\"8fbfcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie man Hardware und Software b\u00fcndelt<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f69d62a e-con-full e-flex e-con e-child\" data-id=\"f69d62a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb4f8b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"adb4f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295937 elementor-widget elementor-widget-text-editor\" data-id=\"7295937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie man nutzungsbasierte Abrechnung verwaltet<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec17927 e-con-full e-flex e-con e-child\" data-id=\"ec17927\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1705b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5a1705b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59ea84 elementor-widget elementor-widget-text-editor\" data-id=\"c59ea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie man Rechnungen vereinheitlicht<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30cf7d5 e-con-full e-flex e-con e-child\" data-id=\"30cf7d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f542732 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f542732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconphosphor icon-phosphorcheck-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404f2a elementor-widget elementor-widget-text-editor\" data-id=\"7404f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie man die Monetarisierung von IoT skaliert<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d6dd08 e-con-full e-flex e-con e-child\" data-id=\"5d6dd08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2ec43 elementor-widget elementor-widget-heading\" data-id=\"5a2ec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein Vertrag, viele Abrechnungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e180a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c9e180a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1eb23 elementor-widget elementor-widget-text-editor\" data-id=\"7a1eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IoT erfordert die Zusammenf\u00fchrung mehrerer Einnahmequellen in einem einzigen System.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdb98f7 e-con-full e-flex e-con e-child\" data-id=\"fdb98f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77c25d7 e-con-full e-flex e-con e-child\" data-id=\"77c25d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b136a elementor-widget elementor-widget-text-editor\" data-id=\"26b136a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201eIoT-Preismodelle sind nicht komplex. Ihre Systeme sind es.\u201c<\/strong>\u2028<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b11643 e-con-full e-flex e-con e-child\" data-id=\"4b11643\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a434d6f elementor-widget elementor-widget-image\" data-id=\"a434d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"178\" height=\"178\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2026\/02\/teal_quote.webp\" class=\"attachment-large size-large wp-image-331578\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LEITFADEN Komplexit\u00e4t hybrider Preisgestaltung im IoT Thanks for your response! We&#8217;ll get back to shortly. Die Monetarisierung von IoT vereint Hardware, Software und Nutzung \u2013 und f\u00fchrt zu komplexen Preisstrukturen. Die Herausforderung bei der Monetarisierung von IoT Die meisten Systeme sind nicht in der Lage, Folgendes abzubilden: Hardware + Abonnement Nutzungsbasierte Abrechnung Mehrstufige Abrechnung Das &hellip; <a href=\"https:\/\/www.zuora.com\/de\/lp\/hybrid-pricing-complexity-in-iot\/\">Continued<\/a><\/p>\n","protected":false},"author":325,"featured_media":0,"parent":331708,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-333755","page","type-page","status-publish","hentry"],"acf":{"smart_filters_taxonomy_filters":"none"},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages\/333755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/comments?post=333755"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages\/333755\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages\/331708"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media?parent=333755"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/content_type?post=333755"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/industry?post=333755"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/persona?post=333755"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/product_line?post=333755"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/topic?post=333755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}