{"id":300077,"date":"2024-07-09T17:53:50","date_gmt":"2024-07-10T00:53:50","guid":{"rendered":"https:\/\/www.zuora.com\/wahrheit-ueber-saas-preisgestaltung\/"},"modified":"2025-08-21T05:42:15","modified_gmt":"2025-08-21T12:42:15","slug":"wahrheit-ueber-saas-preisgestaltung","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/de\/wahrheit-ueber-saas-preisgestaltung\/","title":{"rendered":"Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"300077\" class=\"elementor elementor-300077 elementor-258945\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-34dcfc7 outerContainer e-flex e-con-boxed e-con e-parent\" data-id=\"34dcfc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" 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class=\"elementor-element elementor-element-f8fb8d0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f8fb8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2499d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bb2499d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00f6ren Sie von Experten aus den Bereichen Vertriebsoperations und Preisgestaltung \u00fcber die gewonnenen Erkenntnisse und h\u00e4ufige Fallstricke, die es bei der Entwicklung von Preisstrukturen f\u00fcr Unternehmen zu vermeiden gilt.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c1c323f e-con-full watchLaterContainer e-flex e-con e-child\" data-id=\"c1c323f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5d3a5 elementor-widget elementor-widget-heading\" data-id=\"6b5d3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Als N\u00e4chstes ansehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a0ecc81 e-grid e-con-full e-con e-child\" data-id=\"a0ecc81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-bcf4b0e --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/sustainable-gen-ai-monetization\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-bcf4b0e\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bcf4b0e episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"bcf4b0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c01b52 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"8c01b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element 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elementor-widget elementor-widget-image\" data-id=\"ea6c5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1.png\" class=\"attachment-large size-large wp-image-258847\" alt=\"Eine Werbegrafik f\u00fcr \u201eSubscribed Live!\u201c mit Roboterarmen und dem Text \u201eNachhaltige Monetarisierung im Zeitalter von GenAI\u201c. In der unteren rechten Ecke befindet sich ein \u201eZUORA\u201c-Label auf einem blauen Kreis.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-665fc52 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"665fc52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ced34 gridHeading elementor-widget elementor-widget-heading\" data-id=\"29ced34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nachhaltige Monetarisierung im Zeitalter von GenAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e32058 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"8e32058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>JJ Xia, VP Product Marketing bei Zuora, erl\u00e4utert die f\u00fchrenden GenAI-Trends in Preisgestaltung und Packaging sowie erfolgreiche Strategien f\u00fcr zuk\u00fcnftiges Wachstum.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81023a4 elementor-widget elementor-widget-button\" data-id=\"81023a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/sustainable-gen-ai-monetization\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-f58c29f --eael-wrapper-link-tag\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1.png\" class=\"attachment-large size-large wp-image-258860\" alt=\"Luftaufnahme von zwei Personen, die einen Laptop neben einer Wendeltreppe verwenden, mit dem Text: \u201eSUBSCRIBED Live! Nutzen Sie die Macht der nutzungsbasierten Preisgestaltung\u201c und einem Zuora-Logo.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf4ef41 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"cf4ef41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-443ffee gridHeading elementor-widget elementor-widget-heading\" data-id=\"443ffee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Kraft der nutzungsbasierten Preisgestaltung nutzen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a227de5 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"a227de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecken Sie praxisnahe Strategien, um durch die effektive Einf\u00fchrung nutzungsbasierter Preismodelle einen Wettbewerbsvorteil zu erzielen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fda45f elementor-widget elementor-widget-button\" data-id=\"1fda45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/power-of-usage-pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-f9521c8 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/journey-to-exit-readiness\"><\/a><div 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flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*Play-Button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*Grid-\u00dcberschrift*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*Grid-Beschreibung*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2a116 gridImage elementor-widget elementor-widget-image\" data-id=\"1e2a116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1.png\" class=\"attachment-large size-large wp-image-258865\" alt=\"Werbegrafik f\u00fcr eine Zuora-Veranstaltung mit dem Titel \u201eDer Weg zur Exit-Bereitschaft\u201c mit einem Schwarzwei\u00dfbild von Menschen, die auf einer Weltkarte mit kastanienbraunen Hintergrundelementen laufen.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-279eece headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"279eece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf01e0 gridHeading elementor-widget elementor-widget-heading\" data-id=\"3cf01e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Weg zur Exit-Bereitschaft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d018179 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"d018179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ganz gleich, ob Ihr Unternehmen einen B\u00f6rsengang anstrebt oder Kapital von Private-Equity-Investoren aufnehmen m\u00f6chte \u2013 profitieren Sie von wertvollen Einblicken, wie Sie sich mit Experten von PwC auf ein Liquidit\u00e4tsereignis im aktuellen Markt vorbereiten k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c431da elementor-widget elementor-widget-button\" data-id=\"3c431da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/journey-to-exit-readiness\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-c45e105 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/streamlining-payment-success\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-c45e105\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c45e105 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"c45e105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d8018e4 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"d8018e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2623707 elementor-widget elementor-widget-html\" data-id=\"2623707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*Play-Button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*Grid-\u00dcberschrift*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*Grid-Beschreibung*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1783bbd gridImage elementor-widget elementor-widget-image\" data-id=\"1783bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1.png\" class=\"attachment-large size-large wp-image-258870\" alt=\"Eine Werbegrafik f\u00fcr eine Zuora-Veranstaltung mit dem Titel \u201eSUBSCRiBED Live!\u201c und dem Slogan \u201eZahlungserfolg rationalisieren\u201c auf einem kastanienbraunen und wei\u00dfen Hintergrund mit geometrischen Formen.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-32f5a20 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"32f5a20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea6735 gridHeading elementor-widget elementor-widget-heading\" data-id=\"9ea6735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfolgreiche Zahlungsabwicklung optimieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b823622 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"b823622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahren Sie praxisnahe Strategien, um Kosten zu senken, Reibungsverluste zu minimieren und die Sicherheit zu erh\u00f6hen. Katie Healon, Senior Director of Pay Processes bei 24 Hour Fitness, berichtet von den Erfahrungen ihres Teams.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68805c elementor-widget elementor-widget-button\" data-id=\"c68805c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/streamlining-payment-success\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-957353d --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/using-customer-data-to-drive-success\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-957353d\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-957353d episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"957353d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20c1eae gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"20c1eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c57078e elementor-widget elementor-widget-html\" data-id=\"c57078e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*Play-Button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*Grid-\u00dcberschrift*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*Grid-Beschreibung*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c317da4 gridImage elementor-widget elementor-widget-image\" data-id=\"c317da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1.png\" class=\"attachment-large size-large wp-image-258875\" alt=\"Eine Person, die an einem Schreibtisch mit einem Stift auf einem Tablet-PC arbeitet. Der Text lautet: \u201eSUBSCRIBED Live! Nutzung gesch\u00fctzter Kundendaten f\u00fcr mehr Erfolg\u201c und \u201eZUORA\u201c \u00fcber einem Gittermuster.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5fd9d0b headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"5fd9d0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c7169 gridHeading elementor-widget elementor-widget-heading\" data-id=\"d3c7169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfolg durch die Nutzung propriet\u00e4rer Kundendaten erzielen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34a047 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"b34a047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahren Sie, wie Sie Erkenntnisse \u00fcber die Bed\u00fcrfnisse Ihrer Kunden erfassen und nutzen k\u00f6nnen, um Preis- und Packaging-Strategien gezielt zu optimieren.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0156d6c elementor-widget elementor-widget-button\" data-id=\"0156d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/using-customer-data-to-drive-success\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-76ed8d8 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/strategies-for-recurring-growth\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-76ed8d8\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-76ed8d8 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"76ed8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9803c1d gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"9803c1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f825b elementor-widget elementor-widget-html\" data-id=\"36f825b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7dcf8 gridImage elementor-widget elementor-widget-image\" data-id=\"6c7dcf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1.png\" class=\"attachment-large size-large wp-image-258880\" alt=\"Auf einer kastanienbraunen Grafik mit wei\u00dfem und schwarzem Text steht \u201eSUBSCRIBED Live! Strategien f\u00fcr wiederkehrendes Wachstum\u201c. Sie enth\u00e4lt schwarzwei\u00dfe Datenvisualisierungsbilder und einen blauen Kreis mit der Aufschrift \u201eZUORA\u201c.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-99f1078 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"99f1078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0ad69 gridHeading elementor-widget elementor-widget-heading\" data-id=\"bc0ad69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategien f\u00fcr wiederkehrendes Wachstum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f74c4 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"02f74c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecken Sie die flexiblen Gesch\u00e4ftsmodelle, mit denen Unternehmen trotz herausfordernder makro\u00f6konomischer Faktoren wachsen. Sehen Sie die neuesten Daten und erfahren Sie, was Unternehmen tun m\u00fcssen, um langfristig erfolgreich zu sein.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0a6f0 elementor-widget elementor-widget-button\" data-id=\"3e0a6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/strategies-for-recurring-growth\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-1b025a4 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/total-monetization-keynote\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-1b025a4\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b025a4 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"1b025a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1613526 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"1613526\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div 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elementor-element-acebb66 gridImage elementor-widget elementor-widget-image\" data-id=\"acebb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1280x720.png\" class=\"attachment-large size-large wp-image-258393\" alt=\"B\u00fcroangestellte bewegen sich zwischen Schreibtischen in einem gut beleuchteten, modernen B\u00fcroraum mit gro\u00dfen Fenstern. Text\u00fcberlagerung auf dunklem Hintergrund lautet: \u201eEntwicklung mit der Nachfrage: Modernes Gesch\u00e4ft und vollst\u00e4ndige Monetarisierung\u201c. Das Logo \u201eZUORA\u201c ist sichtbar.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02c3d64 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"02c3d64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f20dbe gridHeading elementor-widget elementor-widget-heading\" data-id=\"5f20dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit der Nachfrage wachsen: Modernes Business und umfassende Monetarisierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e32b9 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"95e32b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das moderne Gesch\u00e4ft von heute ist gepr\u00e4gt von einem grundlegenden Wandel in der Denkweise zur Monetarisierung. Erfahren Sie, wie Unternehmen wie Zoom in einem wettbewerbsintensiven Markt nachhaltigen Erfolg erzielen, indem sie durch eine dynamische Vielfalt an Angeboten und eine Kombination verschiedener Modelle kontinuierlich Mehrwert schaffen und ihre Monetarisierung flexibel an die Kundennachfrage anpassen. Dies bezeichnen wir als Total Monetization.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af319e elementor-widget elementor-widget-button\" data-id=\"3af319e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/total-monetization-keynote\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75e75c elementor-widget elementor-widget-template\" data-id=\"d75e75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194303\" class=\"elementor elementor-194303 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-72c3129 e-flex e-con-boxed e-con e-parent\" data-id=\"72c3129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d7c77c5 e-con-full e-flex e-con e-child\" data-id=\"d7c77c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c1f8b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9c1f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ihre Reise beginnt hier <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eab700 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2eab700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W\u00e4hrend sich die Pr\u00e4ferenzen Ihrer Kunden hinsichtlich des Zugangs zu Ihren Produkten und Dienstleistungen wandeln, ist es erforderlich, dass Sie auch Ihre Gesch\u00e4ftsmodelle anpassen. Informieren Sie sich dar\u00fcber, wie unsere marktf\u00fchrenden L\u00f6sungen f\u00fcr die Subscription Economy\u00ae zahlreichen der weltweit innovativsten Abonnementgesch\u00e4fte zum Erfolg verholfen haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b29ab9 e-flex e-con-boxed e-con e-child\" data-id=\"1b29ab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c408f elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"49c408f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/de\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demo ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e14b0 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"d4e14b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/de\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mit einem Experten sprechen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b602f85 e-con-full e-flex e-con e-child\" data-id=\"b602f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2097e88 e-flex e-con-boxed e-con e-child\" data-id=\"2097e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-de1aabb e-con-full e-flex e-con e-child\" data-id=\"de1aabb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ca48f97 e-flex e-con-boxed e-con e-child\" data-id=\"ca48f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb46c3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0bb46c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie Ver\u00e4nderungen anf\u00fchren?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a1c36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75a1c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Werden Sie Teil unseres weltweiten Teams, das mit unerm\u00fcdlichem Einsatz daran arbeitet, die f\u00fchrenden Unternehmen der Welt zu revolutionieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee3fa2 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6ee3fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/careers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Karrierem\u00f6glichkeiten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung H\u00f6ren Sie von Experten aus den Bereichen Vertriebsoperations und Preisgestaltung \u00fcber die gewonnenen Erkenntnisse und h\u00e4ufige Fallstricke, die es bei der Entwicklung von Preisstrukturen f\u00fcr Unternehmen zu vermeiden gilt. Als N\u00e4chstes ansehen Nachhaltige Monetarisierung im Zeitalter von GenAI JJ Xia, VP Product Marketing bei Zuora, erl\u00e4utert die f\u00fchrenden GenAI-Trends in [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-gated-content.php","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33019],"industry":[],"persona":[],"product_line":[],"topic":[33284],"class_list":["post-300077","page","type-page","status-publish","hentry","content_type-video-de","topic-pricing-and-packaging-de"],"acf":{"smart_filters_taxonomy_filters":"none"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung - Zuora<\/title>\n<meta name=\"description\" content=\"H\u00f6ren Sie von einem Panel aus Experten f\u00fcr Vertriebsoperations und Preisgestaltung \u00fcber h\u00e4ufige Fallstricke, die bei der Entwicklung neuer SaaS-Preisstrategien vermieden werden sollten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/de\/wahrheit-ueber-saas-preisgestaltung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung - Zuora\" \/>\n<meta property=\"og:description\" content=\"H\u00f6ren Sie von einem Panel aus Vertriebs- und Preisf\u00fchrern \u00fcber h\u00e4ufige Fallstricke, die bei der Entwicklung neuer SaaS-Preisstrategien zu vermeiden sind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/wahrheit-ueber-saas-preisgestaltung\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T12:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-ugly-truth-about-SaaS-pricing-1-640x360.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/wahrheit-ueber-saas-preisgestaltung\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/wahrheit-ueber-saas-preisgestaltung\\\/\",\"name\":\"Die unsch\u00f6ne Wahrheit \u00fcber SaaS-Preisgestaltung - 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