{"id":300053,"date":"2024-07-09T22:24:51","date_gmt":"2024-07-10T05:24:51","guid":{"rendered":"https:\/\/www.zuora.com\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/"},"modified":"2025-08-21T05:39:03","modified_gmt":"2025-08-21T12:39:03","slug":"nutzung-von-kundendaten-zur-steigerung-des-erfolgs","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/","title":{"rendered":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"300053\" class=\"elementor elementor-300053 elementor-258978\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0114c66 outerContainer e-flex e-con-boxed e-con e-parent\" data-id=\"0114c66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6049713 videoContainer e-con-full e-flex e-con e-child\" data-id=\"6049713\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7a4ff elementor-widget elementor-widget-html\" data-id=\"0b7a4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- Das Script-Tag sollte nach M\u00f6glichkeit im Head Ihrer Seite platziert werden -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Platzieren Sie dies an der Stelle, an der Ihr Player erscheinen soll -->\n<img decoding=\"async\" class=\"vidyard-player-embed videoImage\" src=\"https:\/\/share.vidyard.com\/watch\/tCggJwPfHwCDxA4ETeUbdu?\" data-uuid=\"tCggJwPfHwCDxA4ETeUbdu\" data-v=\"4\" data-type=\"inline\" data-width=\"1440\" data-height=\"648\" loading=\"lazy\" onload=\"this.classList.add('loaded')\" \/>\n\n<style>\n        img.loaded {\n            display: none;\n        }\n        \n        .videoImage {\n          width: 100%; \n          margin: auto; \n          display: block;\n        }\n   .outerContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n    .videoContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n  \n    .outerContainer {\n        padding-top:0 !important;\n        margin-top:0;\n    }\n    \n    .videoContainer {\n        padding-top:0 !important;\n        margin-top:0;\n        \n    }\n    .dynamicContainer {\n        padding-top:0;\n        margin-top:0;\n    }\n    .dynamicContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n  \/* Mobile-spezifische Styles *\/\n@media (max-width: 767px) and (min-width:680px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n\n@media (max-width: 680px) and (min-width:620px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 620px) and (min-width:580px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 580px) and (min-width:500px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 500px) and (min-width:450px) {\n    .videoContainer {\n        min-height:260px;\n    }\n}\n@media (max-width: 450px) and (min-width:380px) {\n    .videoContainer {\n        min-height:220px;\n    }\n}\n@media (max-width: 380px) {\n    .videoContainer {\n        min-height:190px;\n    }\n}\n<\/style> \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-46a9c7b e-con-full headlineContainer e-flex e-con e-child\" data-id=\"46a9c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a8388 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93a8388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ed664 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f3ed664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfahren Sie, wie Sie Erkenntnisse \u00fcber die Bed\u00fcrfnisse Ihrer Kunden erfassen und nutzen, um Preis- und Paketstrategien effektiv zu gestalten.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02af410 e-con-full watchLaterContainer e-flex e-con e-child\" data-id=\"02af410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151956c elementor-widget elementor-widget-heading\" data-id=\"151956c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Als N\u00e4chstes ansehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1eecfa1 e-grid e-con-full e-con e-child\" data-id=\"1eecfa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-71f29af --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/sustainable-gen-ai-monetization\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-71f29af\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-71f29af episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"71f29af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2a158c8 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"2a158c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b443f elementor-widget elementor-widget-html\" data-id=\"a2b443f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f3a0c gridImage elementor-widget elementor-widget-image\" data-id=\"e9f3a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1.png\" class=\"attachment-large size-large wp-image-258847\" alt=\"Eine Werbegrafik f\u00fcr \u201eSubscribed Live!\u201c mit Roboterarmen und dem Text \u201eNachhaltige Monetarisierung im Zeitalter von GenAI\u201c. In der unteren rechten Ecke befindet sich ein \u201eZUORA\u201c-Label auf einem blauen Kreis.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Sustainable-monetization-in-the-age-of-GenAI-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fbed4b6 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"fbed4b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a706096 gridHeading elementor-widget elementor-widget-heading\" data-id=\"a706096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nachhaltige Monetarisierung im Zeitalter von GenAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec1e8 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"1bec1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>JJ Xia, VP Product Marketing bei Zuora, erl\u00e4utert die f\u00fchrenden Pricing- und Packaging-Trends im Bereich GenAI sowie erfolgreiche Strategien f\u00fcr zuk\u00fcnftiges Wachstum.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34eb69 elementor-widget elementor-widget-button\" data-id=\"f34eb69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/sustainable-gen-ai-monetization\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-c8a0584 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/truth-about-saas-pricing\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-c8a0584\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c8a0584 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"c8a0584\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb66c5a gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"eb66c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3732a82 elementor-widget elementor-widget-html\" data-id=\"3732a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3accefc gridImage elementor-widget elementor-widget-image\" data-id=\"3accefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-ugly-truth-about-SaaS-pricing-1.png\" class=\"attachment-large size-large wp-image-258854\" alt=\"Person, die auf einem Laptop tippt, auf dem der Text \u201eSUBSCRIBED Live! Die h\u00e4ssliche Wahrheit \u00fcber SaaS-Preise\u201c und ein orangefarbener Kreis mit \u201eZUORA\u201c darauf \u00fcberlagert sind.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-ugly-truth-about-SaaS-pricing-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-ugly-truth-about-SaaS-pricing-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-ugly-truth-about-SaaS-pricing-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb7f51c headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"eb7f51c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-812db8a gridHeading elementor-widget elementor-widget-heading\" data-id=\"812db8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die unbequeme Wahrheit \u00fcber SaaS-Preise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c810ca gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"3c810ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Erfahren Sie von Experten aus den Bereichen Sales Operations und Pricing, welche Lektionen sie gelernt haben und welche typischen Fallstricke es bei der Entwicklung von Preismodellen f\u00fcr Unternehmen zu vermeiden gilt.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e118c0b elementor-widget elementor-widget-button\" data-id=\"e118c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/truth-about-saas-pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-ff38f84 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/power-of-usage-pricing\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-ff38f84\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ff38f84 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"ff38f84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-68b36ce gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"68b36ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db87ae9 elementor-widget elementor-widget-html\" data-id=\"db87ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8572b gridImage elementor-widget elementor-widget-image\" data-id=\"ec8572b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1.png\" class=\"attachment-large size-large wp-image-258860\" alt=\"Luftaufnahme von zwei Personen, die einen Laptop neben einer Wendeltreppe verwenden, mit dem Text: \u201eSUBSCRIBED Live! Nutzen Sie die Macht der nutzungsbasierten Preisgestaltung\u201c und einem Zuora-Logo.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Harnessing-the-power-of-usage-pricing-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31fb560 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"31fb560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3dd84 gridHeading elementor-widget elementor-widget-heading\" data-id=\"ff3dd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutzung der Vorteile nutzungsbasierter Preisgestaltung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935554b gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"935554b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecken Sie praxisorientierte Strategien, um sich durch die effektive Einf\u00fchrung nutzungsbasierter Preismodelle einen Wettbewerbsvorteil zu verschaffen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4093045 elementor-widget elementor-widget-button\" data-id=\"4093045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/power-of-usage-pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-afbf5ef --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/journey-to-exit-readiness\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-afbf5ef\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-afbf5ef episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"afbf5ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bea2d8a gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"bea2d8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0c391 elementor-widget elementor-widget-html\" data-id=\"9d0c391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9baa7f gridImage elementor-widget elementor-widget-image\" data-id=\"d9baa7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1.png\" class=\"attachment-large size-large wp-image-258865\" alt=\"Werbegrafik f\u00fcr eine Zuora-Veranstaltung mit dem Titel \u201eDer Weg zur Exit-Bereitschaft\u201c mit einem Schwarzwei\u00dfbild von Menschen, die auf einer Weltkarte mit kastanienbraunen Hintergrundelementen laufen.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/The-journey-to-exit-readiness-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-72cbe86 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"72cbe86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07026b5 gridHeading elementor-widget elementor-widget-heading\" data-id=\"07026b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Weg zur Exit-Bereitschaft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc25a57 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"cc25a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unabh\u00e4ngig davon, ob Ihr Unternehmen einen B\u00f6rsengang anstrebt oder Kapital von Private-Equity-Investoren aufnehmen m\u00f6chte \u2013 gewinnen Sie wertvolle Einblicke, wie Sie sich mit Experten von PwC auf ein Liquidit\u00e4tsereignis im aktuellen Markt vorbereiten k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc501 elementor-widget elementor-widget-button\" data-id=\"c6cc501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/journey-to-exit-readiness\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-265ee4c --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/streamlining-payment-success\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-265ee4c\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-265ee4c episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"265ee4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cfb0b4c gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"cfb0b4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6cd24 elementor-widget elementor-widget-html\" data-id=\"ca6cd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73821e gridImage elementor-widget elementor-widget-image\" data-id=\"f73821e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1.png\" class=\"attachment-large size-large wp-image-258870\" alt=\"Eine Werbegrafik f\u00fcr eine Zuora-Veranstaltung mit dem Titel \u201eSUBSCRiBED Live!\u201c und dem Slogan \u201eZahlungserfolg rationalisieren\u201c auf einem kastanienbraunen und wei\u00dfen Hintergrund mit geometrischen Formen.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Streamlining-payment-success-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8a45576 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"8a45576\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4958e gridHeading elementor-widget elementor-widget-heading\" data-id=\"0e4958e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimierung des Zahlungserfolgs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261daf4 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"261daf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahren Sie praxisnahe Strategien zur Kostensenkung, Reduzierung von Reibungsverlusten und Steigerung der Sicherheit. Katie Healon, Senior Director of Pay Processes bei 24 Hour Fitness, teilt die Erfahrungen ihres Teams.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3754c43 elementor-widget elementor-widget-button\" data-id=\"3754c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/streamlining-payment-success\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-7dded80 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/strategies-for-recurring-growth\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-7dded80\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7dded80 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"7dded80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a9fd003 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"a9fd003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e5004 elementor-widget elementor-widget-html\" data-id=\"f1e5004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3abd22c gridImage elementor-widget elementor-widget-image\" data-id=\"3abd22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1.png\" class=\"attachment-large size-large wp-image-258880\" alt=\"Auf einer kastanienbraunen Grafik mit wei\u00dfem und schwarzem Text steht \u201eSUBSCRIBED Live! Strategien f\u00fcr wiederkehrendes Wachstum\u201c. Sie enth\u00e4lt schwarzwei\u00dfe Datenvisualisierungsbilder und einen blauen Kreis mit der Aufschrift \u201eZUORA\u201c.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Strategies-for-recurring-growth-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9cf8d4a headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"9cf8d4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2428790 gridHeading elementor-widget elementor-widget-heading\" data-id=\"2428790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategien f\u00fcr nachhaltiges Wachstum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471f779 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"471f779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecken Sie die flexiblen Gesch\u00e4ftsmodelle, mit denen Unternehmen trotz herausfordernder makro\u00f6konomischer Rahmenbedingungen wachsen. Erfahren Sie die neuesten Daten und was Unternehmen tun m\u00fcssen, um langfristig erfolgreich zu sein.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5cd40 elementor-widget elementor-widget-button\" data-id=\"7a5cd40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/strategies-for-recurring-growth\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-2778ee3 --eael-wrapper-link-tag\" href=\"https:\/\/zuora.com\/resources\/events\/subscribed-live-on-demand\/total-monetization-keynote\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-2778ee3\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2778ee3 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"2778ee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-43e4723 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"43e4723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4220004 elementor-widget elementor-widget-html\" data-id=\"4220004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbb1a9 gridImage elementor-widget elementor-widget-image\" data-id=\"4cbb1a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1280x720.png\" class=\"attachment-large size-large wp-image-258393\" alt=\"B\u00fcroangestellte bewegen sich zwischen Schreibtischen in einem gut beleuchteten, modernen B\u00fcroraum mit gro\u00dfen Fenstern. Text\u00fcberlagerung auf dunklem Hintergrund lautet: \u201eEntwicklung mit der Nachfrage: Modernes Gesch\u00e4ft und vollst\u00e4ndige Monetarisierung\u201c. Das Logo \u201eZUORA\u201c ist sichtbar.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Evolving-with-demand-Modern-Business-and-Total-Monetization-Video-Image.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-461d5a9 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"461d5a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada6534 gridHeading elementor-widget elementor-widget-heading\" data-id=\"ada6534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit der Nachfrage wachsen: Modernes Business und umfassende Monetarisierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6ced2 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"7f6ced2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das moderne Gesch\u00e4ft wird heute durch einen grundlegenden Wandel in der Betrachtung der Monetarisierung gepr\u00e4gt. Erfahren Sie, wie Unternehmen wie Zoom in einem wettbewerbsintensiven Markt langfristig erfolgreich bleiben, indem sie durch ein dynamisches Angebot und eine Kombination verschiedener Modelle kontinuierlich Mehrwert schaffen und die Monetarisierung an die Kundennachfrage anpassen und skalieren. Wir nennen dies \u201eTotal Monetization\u201c.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb94af elementor-widget elementor-widget-button\" data-id=\"aeb94af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zuora.com\/de\/resources\/events\/subscribed-live-on-demand\/total-monetization-keynote\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d48cf elementor-widget elementor-widget-template\" data-id=\"a0d48cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194303\" class=\"elementor elementor-194303 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-72c3129 e-flex e-con-boxed e-con e-parent\" data-id=\"72c3129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d7c77c5 e-con-full e-flex e-con e-child\" data-id=\"d7c77c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c1f8b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9c1f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ihre Reise beginnt hier <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eab700 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2eab700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W\u00e4hrend sich die Pr\u00e4ferenzen Ihrer Kunden hinsichtlich des Zugangs zu Ihren Produkten und Dienstleistungen wandeln, ist es erforderlich, dass Sie auch Ihre Gesch\u00e4ftsmodelle anpassen. Informieren Sie sich dar\u00fcber, wie unsere marktf\u00fchrenden L\u00f6sungen f\u00fcr die Subscription Economy\u00ae zahlreichen der weltweit innovativsten Abonnementgesch\u00e4fte zum Erfolg verholfen haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b29ab9 e-flex e-con-boxed e-con e-child\" data-id=\"1b29ab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c408f elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"49c408f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/de\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demo ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e14b0 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"d4e14b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/de\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mit einem Experten sprechen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b602f85 e-con-full e-flex e-con e-child\" data-id=\"b602f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2097e88 e-flex e-con-boxed e-con e-child\" data-id=\"2097e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-de1aabb e-con-full e-flex e-con e-child\" data-id=\"de1aabb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ca48f97 e-flex e-con-boxed e-con e-child\" data-id=\"ca48f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb46c3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0bb46c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie Ver\u00e4nderungen anf\u00fchren?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a1c36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75a1c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Werden Sie Teil unseres weltweiten Teams, das mit unerm\u00fcdlichem Einsatz daran arbeitet, die f\u00fchrenden Unternehmen der Welt zu revolutionieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee3fa2 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6ee3fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/careers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Karrierem\u00f6glichkeiten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs Erfahren Sie, wie Sie Erkenntnisse \u00fcber die Bed\u00fcrfnisse Ihrer Kunden erfassen und nutzen, um Preis- und Paketstrategien effektiv zu gestalten. Als N\u00e4chstes ansehen Nachhaltige Monetarisierung im Zeitalter von GenAI JJ Xia, VP Product Marketing bei Zuora, erl\u00e4utert die f\u00fchrenden Pricing- und Packaging-Trends im Bereich GenAI sowie erfolgreiche Strategien [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-gated-content.php","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33019],"industry":[],"persona":[],"product_line":[],"topic":[33427,33284],"class_list":["post-300053","page","type-page","status-publish","hentry","content_type-video-de","topic-subscriber-acquisition-and-retention-de","topic-pricing-and-packaging-de"],"acf":{"smart_filters_taxonomy_filters":"none"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora<\/title>\n<meta name=\"description\" content=\"Verstehen Sie die Kraft datengest\u00fctzter Entscheidungsfindung und lernen Sie praktische M\u00f6glichkeiten kennen, wie Sie propriet\u00e4re Kundendaten nutzen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora\" \/>\n<meta property=\"og:description\" content=\"Verstehen Sie die Bedeutung datengest\u00fctzter Entscheidungsfindung und lernen Sie praxisnahe Wege kennen, um propriet\u00e4re Kundendaten effektiv zu nutzen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T12:39:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1-640x360.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/\",\"name\":\"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/share.vidyard.com\\\/watch\\\/tCggJwPfHwCDxA4ETeUbdu?\",\"datePublished\":\"2024-07-10T05:24:51+00:00\",\"dateModified\":\"2025-08-21T12:39:03+00:00\",\"description\":\"Verstehen Sie die Kraft datengest\u00fctzter Entscheidungsfindung und lernen Sie praktische M\u00f6glichkeiten kennen, wie Sie propriet\u00e4re Kundendaten nutzen k\u00f6nnen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/share.vidyard.com\\\/watch\\\/tCggJwPfHwCDxA4ETeUbdu?\",\"contentUrl\":\"https:\\\/\\\/share.vidyard.com\\\/watch\\\/tCggJwPfHwCDxA4ETeUbdu?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora","description":"Verstehen Sie die Kraft datengest\u00fctzter Entscheidungsfindung und lernen Sie praktische M\u00f6glichkeiten kennen, wie Sie propriet\u00e4re Kundendaten nutzen k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/","og_locale":"de_DE","og_type":"article","og_title":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora","og_description":"Verstehen Sie die Bedeutung datengest\u00fctzter Entscheidungsfindung und lernen Sie praxisnahe Wege kennen, um propriet\u00e4re Kundendaten effektiv zu nutzen.","og_url":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-08-21T12:39:03+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Using-proprietary-customer-data-to-drive-success-1-640x360.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/","url":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/","name":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/#primaryimage"},"thumbnailUrl":"https:\/\/share.vidyard.com\/watch\/tCggJwPfHwCDxA4ETeUbdu?","datePublished":"2024-07-10T05:24:51+00:00","dateModified":"2025-08-21T12:39:03+00:00","description":"Verstehen Sie die Kraft datengest\u00fctzter Entscheidungsfindung und lernen Sie praktische M\u00f6glichkeiten kennen, wie Sie propriet\u00e4re Kundendaten nutzen k\u00f6nnen.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/#primaryimage","url":"https:\/\/share.vidyard.com\/watch\/tCggJwPfHwCDxA4ETeUbdu?","contentUrl":"https:\/\/share.vidyard.com\/watch\/tCggJwPfHwCDxA4ETeUbdu?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/de\/nutzung-von-kundendaten-zur-steigerung-des-erfolgs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/de\/"},{"@type":"ListItem","position":2,"name":"Nutzung propriet\u00e4rer Kundendaten zur Steigerung des Erfolgs"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/de\/#website","url":"https:\/\/www.zuora.com\/de\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/de\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages\/300053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/users\/306"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/comments?post=300053"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/pages\/300053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media?parent=300053"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/content_type?post=300053"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/industry?post=300053"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/persona?post=300053"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/product_line?post=300053"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/topic?post=300053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}