{"id":232211,"date":"2023-05-18T19:35:13","date_gmt":"2023-05-19T02:35:13","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/the-future-of-subscriptions\/"},"modified":"2025-09-28T17:18:14","modified_gmt":"2025-09-29T00:18:14","slug":"the-future-of-subscriptions","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/","title":{"rendered":"Die Zukunft von Abonnements"},"featured_media":215248,"parent":0,"template":"","content_type":[33292],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33426],"persona":[33438],"product_line":[],"topic":[33427,33436,33277],"class_list":["post-232211","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-de","industry-medien-und-unterhaltung","persona-billing-de","topic-subscriber-acquisition-and-retention-de","topic-framework-and-models-de","topic-business-innovation-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Zukunft von Abonnements - Zuora<\/title>\n<meta name=\"description\" content=\"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Zukunft von Abonnements\" \/>\n<meta property=\"og:description\" content=\"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T00:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-future-subscriptions-social-card-640x336.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/\",\"name\":\"Die Zukunft von Abonnements - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/podcast-four-featured-image.png\",\"datePublished\":\"2023-05-19T02:35:13+00:00\",\"dateModified\":\"2025-09-29T00:18:14+00:00\",\"description\":\"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/podcast-four-featured-image.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/podcast-four-featured-image.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/the-future-of-subscriptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Die Zukunft von Abonnements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Die Zukunft von Abonnements - Zuora","description":"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/","og_locale":"de_DE","og_type":"article","og_title":"Die Zukunft von Abonnements","og_description":"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.","og_url":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-09-29T00:18:14+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-future-subscriptions-social-card-640x336.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/","url":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/","name":"Die Zukunft von Abonnements - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/podcast-four-featured-image.png","datePublished":"2023-05-19T02:35:13+00:00","dateModified":"2025-09-29T00:18:14+00:00","description":"Der aktuelle und prognostizierte Zustand der Abonnementwirtschaft und wie digitale Verlage ihr Gesch\u00e4ft zukunftssicher machen k\u00f6nnen.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/podcast-four-featured-image.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/podcast-four-featured-image.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/de\/guides\/the-future-of-subscriptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/de\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.zuora.com\/de\/guides\/"},{"@type":"ListItem","position":3,"name":"Die Zukunft von Abonnements"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/de\/#website","url":"https:\/\/www.zuora.com\/de\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/de\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/guides\/232211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/guides\/232211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media\/215248"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media?parent=232211"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/content_type?post=232211"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/geo?post=232211"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/growth_initiatives?post=232211"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/parent_guide_categories?post=232211"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/industry?post=232211"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/persona?post=232211"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/product_line?post=232211"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/topic?post=232211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}