{"id":300517,"date":"2025-08-14T02:03:08","date_gmt":"2025-08-14T09:03:08","guid":{"rendered":"https:\/\/www.zuora.com\/our-customers\/case-studies\/asana\/"},"modified":"2025-08-14T02:03:08","modified_gmt":"2025-08-14T09:03:08","slug":"asana","status":"publish","type":"case_study","link":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/","title":{"rendered":"Asana"},"content":{"rendered":"","protected":false},"featured_media":299682,"template":"","content_type":[],"geo":[],"growth_initiatives":[],"industry":[33571],"persona":[],"product_line":[],"topic":[],"class_list":["post-300517","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-collaborative-work-management-saas-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Asana - Zuora<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asana\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/08\/Asana-Case-Study-Social-Share-Card-640x335.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/\",\"name\":\"Asana - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/asana-case-study-image.png\",\"datePublished\":\"2025-08-14T09:03:08+00:00\",\"description\":\"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/asana-case-study-image.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/asana-case-study-image.png\",\"width\":600,\"height\":338,\"caption\":\"Ein Laptop auf einem Glastisch zeigt Analyse-Dashboards mit Diagrammen, Tabellen und Statistiken in einer grauen B\u00fcroumgebung an.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/our-customers\\\/case-studies\\\/asana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Asana - Zuora","description":"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/","og_locale":"de_DE","og_type":"article","og_title":"Asana","og_description":"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.","og_url":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/08\/Asana-Case-Study-Social-Share-Card-640x335.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/","url":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/","name":"Asana - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/08\/asana-case-study-image.png","datePublished":"2025-08-14T09:03:08+00:00","description":"Erfahren Sie, warum Asana Zuora eingef\u00fchrt hat, um sowohl ihr wachstumsstarkes PLG-Gesch\u00e4ftsmodell als auch zunehmend komplexe Unternehmensabschl\u00fcsse zu unterst\u00fctzen.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/08\/asana-case-study-image.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/08\/asana-case-study-image.png","width":600,"height":338,"caption":"Ein Laptop auf einem Glastisch zeigt Analyse-Dashboards mit Diagrammen, Tabellen und Statistiken in einer grauen B\u00fcroumgebung an."},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/de\/our-customers\/case-studies\/asana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/de\/"},{"@type":"ListItem","position":2,"name":"Asana"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/de\/#website","url":"https:\/\/www.zuora.com\/de\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/de\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/case_study\/300517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media\/299682"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/media?parent=300517"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/content_type?post=300517"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/geo?post=300517"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/growth_initiatives?post=300517"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/industry?post=300517"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/persona?post=300517"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/product_line?post=300517"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/de\/wp-json\/wp\/v2\/topic?post=300517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}