Das abonnentenorientiere Bereitstellungsmodell

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In der Subscription-Branche steht der Kunde im Mittelpunkt•– und Kundenzufriedenheit ist der Schlüssel für langfristigen Erfolg in der Subscription Economy.
Wenn Sie sich von einem traditionellen, produktorientierten Geschäftsmodell verabschieden möchten, müssen Sie lernen, Ihre Kunden zu begeistern, und die Art von Dienstleistungen und Erlebnissen anbieten, die Markentreue und höhere Umsätze fördern.
Für diesen Beitrag haben wir Daten von Hunderten von erfolgreichen Abonnementunternehmen analysiert, um die 12 wichtigsten Aspekte zu ermitteln, die den Erfolg von Abonnementunternehmen ausmachen•– darunter zum Beispiel:

Die Verwendung intelligenter Discovery-Fragen, um Ihre Kunden näher kennenzulernen
Die Beseitigung von Hürden auf dem Weg zur Kaufentscheidung dank unkomplizierter Angebote und Dienstleistungen
Die Vermeidung der Abwanderung von Abonnenten mit flexiblen Abonnementangeboten
Die Entwicklung einer Onboarding-Strategie, die treue Kunden schafft

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