Web Analytics Manager

Redwood City, CA, United States

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Over the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.

Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services. 

Our vision is simple: we call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy — a $1.5 Trillion opportunity by 2025 according to UBS.

Our mission: to power the world’s best companies to win in the Subscription Economy.

 

THE TEAM

The Digital Marketing team at Zuora is responsible for bringing our story to life in ways that delight and engage our customers. We translate data into brand strategy, engaging event experiences, valuable customer content, and customer-centric web experiences that drive growth for the business.

YOUR MISSION

As our new Web Analytics Manager, you will partner with a global team of digital strategists, content creators, and marketers in order to shape the future of our web performance and analytics program. Reporting to the Global Head of Web Experience, you will be a key leader within the Web Team and strategic partner across the broader marketing and growth organizations. Your ability to dive deep into analytics platforms (Google Analytics, Bizible, Salesforce, Marketo) and engage teams with performance insights and opportunities will help each team unlock the ability to create better-targeted campaigns, track and optimize content performance, enhance engagement and conversion through the web, and continuously improve our ability to deliver a world-class user experience. The ideal candidate is both data-driven strategist and performance marketer, and has managed web analytics in growth and demand-oriented, B2B organizations. You’ll bring experience in understanding and optimizing high-performance B2B buyer journeys, implementing analytics / web tracking best-practices, conversion rate optimization, and should value building partnerships with cross-functional teams across Marketing, Creative, Content, Events, Demand Gen, HR, Customer Success, Product, and Engineering.   

WHAT YOU’LL ACHIEVE

  • Lead performance analysis across multiple digital properties and different audience segments, including website, channel and content analytics, customer journeys, and performance across different audience segments
  • Be the SME and POC for all things related to web analytics and digital performance
  • Create self-service web performance dashboards, and a website reporting cadence to inform multiple marketing teams and executives
  • Define KPIs and targets, in partnership with key stakeholders, and monitor performance against those targets to identify trends and opportunities
  • Design and implement changes to and manage our instances within Google Analytics
  • Partner with Campaigns, MOPs, Field Marketing and our Developers to ensure proper use of tagging and tracking utms are implemented for each marketing vehicle in use
  • Produce & present regular executive level performance analysis (monthly/quarterly/annually)
  • Lead weekly digital and analytics meetings with agencies, contractors, and stakeholders ensuring projects requirements are met and alignment is achieved
  • Continue to learn and grow in an environment that’s never stagnant, encouraging personal growth and new learning opportunities.

WHAT YOU’LL NEED TO BE SUCCESSFUL

  • 5+ years of experience in digital marketing analytics
  • Expert understanding of Google Analytics (GA360 / GA4), Google Tag Manager (GTM), and digital analytics best practices
  • Ability to build segments, views, and goals within GA in order to achieve clear and repeatable data analysis.
  • Ability to dig into all our data streams in order to extract actionable insights and provide page optimization recommendations using heat-mapping, form analytics and live user recordings
  • Expertise in synthesizing data and performance metrics into actionable insights and presentations for executive stakeholders
  • Experience with A/B testing or Conversion Rate Optimization (CRO), preferably leveraging Google Optimize as a platform
  • Excellent project management skills, a self-starter with the ability to influence decisions based on data and insights.
  • Experience using business technologies such as Salesforce, Marketo, Power BI, Bizible, 6Sense
  • Must be able to present complex insights concisely to both wide ranging audiences.

 

Benefits*

  • Competitive compensation, company equity, and retirement programs
  • Medical, dental and vision insurance
  • Paid holidays and “wellness” days and company wide winter break
  • Generous, flexible time off 
  • 6 months fully paid parental leave
  • Learning & Development stipend
  • Opportunities to volunteer and give back, including charitable donation match
  • Free resources and support for your mental wellbeing  

 

*Specific benefits offerings may vary by country 

About Zuora 

As the Subscription Economy leader, Zuora empowers today’s innovative companies to nurture and monetize direct, digital relationships. Our award-winning multi-product portfolio now includes Zuora Revenue, Zuora Collect and Zuora Central Platform. More recently, we’ve added subscription experience platform Zephr to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale.

 

Through our combination of technology and expertise, Zuora (NYSE: ZUO) helps more than 1,000 companies around the world, including BMC Software, Box, Caterpillar, General Motors, Penske Media Corporation, Schneider Electric, Siemens and Zoom nurture and monetize direct, digital customer relationships. Headquartered in Silicon Valley, Zuora operates offices around the world in the U.S., EMEA, APAC and LATAM.

“ZEO” Culture

At Zuora, we’re building an inclusive, high-performance culture that every ZEO wants to subscribe to. We want ZEOs at every level to feel valued, included, and inspired to innovate, connect and collaborate authentically as we pioneer the Subscription Economy. You’ll be empowered to think like an owner, take initiative and together, with the support of your team you’ll push each other to the next level and help transform business models everywhere.

To learn more visit www.zuora.com

Zuora is proud to be an Equal Employment Opportunity Employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.

Apply now


Let’s do this.

You’re unique and we’re on a journey – so let’s embark on a unique journey together. We encourage you to apply to all roles that utilize your skills and ignite the passion within you.

No matter where you’re located, or which team you work on, you’ll be part of a group of people working together to build a better world: The World Subscribed.

Go ahead and apply!

 

 

Get to Know Us

Go ahead, take a look inside #ZEOLife. Meet our ZEOs and learn what it’s like to be a part of our team.

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