Web Analytics Manager

Redwood City, CA, United States

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OUR VISION: THE WORLD. SUBSCRIBED.

Customers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.  

In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.

Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book Subscribed).

THE TEAM

The Brand Experience team at Zuora is responsible for bringing our story to life in ways that delight and engage our customers. We translate data into brand strategy, engaging event experiences, valuable customer content, and customer-centric web experiences that drive growth for the business.

YOUR MISSION

As our new Web Analytics Manager, you will partner with a global team of digital strategists, content creators, and marketers in order to shape the future of our web performance and analytics program. Reporting to the Global Head of Web Experience, you will be a key leader within the BX Web Team and strategic partner across the broader marketing and growth organizations. Your ability to dive deep into analytics platforms (Google Analytics, Bizible, Marketo) and engage teams with performance insights and opportunities will help each team unlock the ability to create better-targeted campaigns, track and optimize content performance, enhance engagement and conversion through the web, and continuously improve our ability to deliver a world-class user experience. The ideal candidate is both data-driven strategist and performance marketer, and has managed web analytics in growth and demand-oriented, B2B organizations. You’ll bring experience in understanding and optimizing high-performance B2B buyer journeys, implementing analytics best-practices, conversion rate optimization, and should value building partnerships with cross-functional teams across Marketing, Creative, Content, Events, Demand Gen, HR, Customer Success, Product, and Engineering.   

WHAT YOU’LL ACHIEVE

  • Lead performance analysis across multiple digital properties and different audience segments, including website, channel and content analytics, customer journeys, and performance across different audience segments
  • Be the SME and POC for all things related to web analytics and digital performance
  • Create self-service web performance dashboards, and a website reporting cadence to inform multiple marketing teams and executives
  • Define KPIs and targets, in partnership with key stakeholders, and monitor performance against those targets to identify trends and opportunities
  • Design and implement changes to and manage our instances within Google Analytics
  • Partner with Campaigns, MOPs, Field Marketing and our Developers to ensure proper use of tagging and tracking utms are implemented for each marketing vehicle in use
  • Produce & present regular executive level performance analysis (monthly/quarterly/annually)
  • Lead weekly digital and analytics meetings with agencies, contractors, and stakeholders ensuring projects requirements are met and alignment is achieved
  • Continue to learn and grow in an environment that’s never stagnant, encouraging personal growth and new learning opportunities.

WHAT YOU’LL NEED TO BE SUCCESSFUL

  • 5+ years of experience in digital marketing analytics
  • Expert understanding of Google Analytics (GA), Google Tag Manager (GTM), and digital analytics best practices
  • Ability to build segments, views, and goals within GA in order to achieve clear and repeatable data analysis.
  • Ability to dig into all our data streams in order to extract actionable insights and provide page optimization recommendations using heat-mapping, form analytics and live user recordings
  • Expertise in synthesizing data and performance metrics into actionable insights and presentations for executive stakeholders
  • Experience with A/B testing or Conversion Rate Optimization (CRO), preferably leveraging Google Optimize as a platform
  • Excellent project management skills, a self-starter with the ability to influence decisions based on data and insights.
  • Experience using business technologies such as Salesforce, Marketo, Power BI, Bizible, 6Sense
  • Must be able to present complex insights concisely to both wide ranging audiences.

ABOUT ZUORA & OUR “ZEO” CULTURE

Zuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.

At Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200+ ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.

To learn more visit www.zuora.com

Zuora is proud to be an Equal Employment Opportunity Employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com. 

#LI-DO1

#LI-Remote

 

Apply now


Let’s do this.

You’re unique and we’re on a journey – so let’s embark on a unique journey together. We encourage you to apply to all roles that utilize your skills and ignite the passion within you.

No matter where you’re located, or which team you work on, you’ll be part of a group of people working together to build a better world: The World Subscribed.

Go ahead and apply!

 

 

Get to Know Us

Go ahead, take a look inside #ZEOLife. Meet our ZEOs and learn what it’s like to be a part of our team.

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