Online Content Business Model
Smart content monetization strategies for digital content
What's the right online content business model for your company? A metered paywall like the Wall Street Journal? A 30-day paid trial like the Financial Times? A freemium model? Or something in between?
Here are some of the most common online content business models:
Online content businesses need pricing and packaging flexibility and the ability to broadly test subscription pricing schemes to find the best pricing strategy. Zuora is a relationship business management solution that powers the online content business model so that businesses can develop and monetize customer relationships. Zuora supports bundling of multiple items on a single subscription and can consolidate billing across all content formats. It can also add or remove content items without disrupting subscriptions.
Download the top 4 imperatives for successful direct-to-consumer subscription businesses.