ZEPHR BY ZUORA
Maximize Revenue with AI-Driven Paywalls
Leverage AI to deliver personalized paywalls that adapt in real time, optimizing every user interaction for higher conversions and sustained revenue growth — no configuration needed.
The world’s most innovative media companies build, run and grow with Zuora.
Unleash the Power of AI
Drive subscriber growth with smart, dynamic paywalls.
Real-Time Personalization
Tailor your paywall based on user behavior and preferences to boost conversion instantly.
Continuous Optimization
AI learns and adapts over time, ensuring ongoing improvement in performance.
Seamless Integration
Easily connect with your existing tools to train your AI, and deploy and optimize paywalls fast.
Move Fast With Low-Code Tools
Reduce time to market with low-code tools designed for product, marketing and growth teams.
Welcome to the Next Generation of Subscriber Engagement
One-size-fits-all is a thing of the past. Go beyond static A/B tests and propensity models with Zephr’s AI-driven paywall. Our reinforcement learning model doesn’t just react to behavior—it adapts to it, continuously optimizing to deploy the right offer at the right time. Whether engaging first-time visitors with a soft paywall, encouraging exploration with a meter, or converting loyal readers with a hard paywall, Zephr ensures every interaction is perfectly timed for maximum conversion.
Less Work, More Growth
Incorporating AI into your paywall strategy isn’t just about improving conversion rates—it’s about driving long-term growth. Zephr’s AI capabilities significantly reduce the time and cost of manual testing, allowing you to launch new offers, adjust pricing, and adapt to changing market conditions in real-time.
“Zephr gave us a simple solution to applying a metered paywall. Now, if we make a decision in the business, we can change the paywall and flex within minutes.”
– Steve Barron
Publishing Director, Highland News & Media
