Zuora Joins BlackBerry Ivy Advisory Council to Accelerate the Subscription Economy for the Automotive Industry

By Margaret Pack December 14, 2021

By Amy Konary, Vice President and Founder of Zuora’s Subscribed Institute 

Today, we’re excited to announce that Zuora® has joined the BlackBerry IVY Advisory Council, alongside industry leaders such as AWS, Geico and HERE Technologies. Guided by Zuora’s Subscribed Strategy Group, our participation in the council will help IVY Ecosystem partners and OEMs launch and monetize in-car subscription services with BlackBerry’s Intelligent Vehicle Data Platform, BlackBerry IVY™.

We’ve seen firsthand from Zuora’s work with 8 of the world’s top 10 automakers, including Ford, General Motors, and Toyota, that building a frictionless in-car experience is critical to the future of automotive. Experts predict in-car payments will reach $86 billion by 2025, and by tapping into the Subscription Economy®, there’s new potential for automotive companies to build value through digital services.

We look forward to what’s next as we continue working with BlackBerry and their partners to develop new monetization strategies through subscriptions. For full details on today’s news, please visit the full blog post on BlackBerry ThreatVector.