Subscription Economy News: Week of 11/24/20

Subscription Economy News: Week of 11/24/20

Every week, we bring you the top stories and analyses from the global Subscription Economy.

Fortnite getting a subscription service, Fortnite Crew

Excerpt from an article by Austen Goslin on Polygon

Epic Games is adding a new subscription service to Fortnite, the company announced on Tuesday. The service will be called Fortnite Crew, and it will be a one-stop shop for players to get all kinds of cosmetics every month.

Fortnite Crew will cost players $11.99 a month, and will include the full battle pass for whatever the current season is, which usually costs $9.50 on its own. The subscription service will also grant players 1,000 V-Bucks every month, a $10 value, as well as an exclusive monthly cosmetics bundle. These items will remain exclusive to the subscription — Epic said it will never sell or give them away to non-Crew members.

In terms of value, the subscription really comes down to how much Fortnite you’re playing, and whether or not you want more cosmetics for the game.

For more, read the full article on Polygon and check out Zuora CEO Tien Tzuo’s thoughts on the future of gaming

WatchGuard brings subscription model to BlueChip partners

Excerpt from an article by Eleanor Dickinson on ARN

BlueChip InfoTech has become the second WatchGuard distributor in Australia to offer its firewall subscription service five months after the initial launch.

The deal will give BlueChip’s partners access to pay-as-you-go subscriptions for tabletop and rackmount Fireboxes and WatchGuard’s multi-factor authentication solution, AuthPoint, bought through the distributor’s marketplace

“Flexibility is so important in 2020 as companies manage hybrid workforces in an uncertain economic environment. The WatchGuard PAYG service will enable us to support businesses at their own moment of need,” the company said.

For more, read the full article on ARN

Car subscription model takes hold; Maruti expands it to more cities

Excerpt from an article by K. Sunil Thomas on The Week

Maruti Suzuki on Tuesday announced further expansion of its subscription model for cars to four more cities—the metros of Mumbai and Chennai, as well as the twin cities of Ahmedabad and Gandhinagar. \

The ramping up of this new business model, titled ‘Maruti Suzuki Subscribe’ scheme, comes on the heels of popular feedback after the pilot project was launched in Delhi following the post-lockdown economic downturn. Users can opt from a wide range of new Maruti cars, including Swift, Dzire, Vitara Brezza, Baleno and Ciaz.

“We are aiming to introduce the Maruti Suzuki Subscribe programme in (up to) 60 cities over a period of 2 to 3 years,” said Shashank Srivastava, executive director (marketing and sales) of Maruti Suzuki.

For more, read the full article on The Week and read Zuora CEO Tien Tzuo’s perspective on the unbundling of the automobile 


For more Subscription Economy resources and events, head to and subscribe to Zuora CEO Tien Tzuo’s Subscribed Weekly newsletter, coming to your inbox every Saturday. 

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