Subscription Economy News: Week of 02/10/2020

Every week, we bring you the top stories and analyses from the global Subscription Economy.

YouTube in Talks to Follow Amazon and Apple Into Video Subscriptions Market

Excerpts from an article by Jessica Toonkel and Alex Heath on The Information

YouTube is sending signals that it wants to become a destination site for every part of the TV universe.

The Google-owned video giant is considering giving people the ability to sign up, through YouTube, for a wide range of subscription-streaming services run by entertainment companies.

YouTube’s contemplation of a subscription offering comes as its foray into selling a streaming cable service looks to be gaining traction.

Last week Google reported that its YouTube TV service, which offers live and on-demand cable channels for $50 a month, had more than 2 million subscribers.

For more, read the full article on The Information and learn how Zuora helps media companies succeed via subscriptions. 

ViacomCBS to launch new streaming service blending CBS All Access with Paramount films, Viacom channels

Excerpts from an article by Alex Sherman on CNBC

ViacomCBS is preparing to throw its hat into the streaming wars after consummating a merger on Dec. 31.

Both Viacom and CBS have existing streaming services, including CBS All Access and Showtime, which combined have more than 10 million paying subscribers.

The streaming service will build off CBS All Access and include Paramount Pictures movies, which have thus far been leased to other streaming services such as Amazon Prime Video and Netflix.

For more, read the full article on CNBC and read Zuora CEO Tien Tzuo’s perspective on the Streaming Wars.

Publishers are optimistic about Flipboard’s new video subscription product

Excerpts from an article by Deanna Ting on Digiday

With Flipboard’s newest venture, called Flipboard TV, the mobile reading app company will pay publishers for access to curated video content.

Flipboard TV is a separate, ad-free subscription product that can be found within the Flipboard app. Following their participation in a free trial, Flipboard users can pay a monthly fee of $2.99 for continued access.

The video subscription showcases video content on news, business, politics, entertainment and technology from more than 100 different publishers and local TV stations.

For more, read the full article on Digiday and learn how Zuora helps publishers embrace the Subscription Economy. 

Hyundai will make cheap EVs based on Canoo’s subscription pods

Excerpts from an article by Rachel England on Engadget

EV startup Canoo first gained attention back in September 2019 when it announced its plans to launch the world’s first subscription-only electric vehicle.

Now, it’s joining forces with Hyundai to develop an all-electric, scalable EV platform, which could make for simpler and cheaper models in the future.

This streamlined “mix and match” approach could be a real boon for the EV industry, especially when cost remains a big barrier to adoption.

For more, read the full article on Engadget

For more Subscription Economy resources and events, head to www.subscribed.com

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