A Decade of Subscription Moments

It’s been quite a year for subscriptions. In 2019, we saw a number of new consumer services emerge as well as strategic enterprise-wide transformations towards subscriptions. From Apple TV+, Nike Adventure Club and the Coca Cola Insider Club to HP’s critical move to subscriptions to recapture market share from Amazon, organizations far and wide acted […]

The Dominance of Subscriptions in the Software Industry, and Why They’re Here to Stay

This story, originally titled “Here’s how the 2008 financial crisis led to the dominance of subscriptions in the software industry, and why they’re here to stay in the cloud era” was first published in Business Insider by Paayal Zaveri.    Subscriptions aren’t just everywhere — they feel inevitable. Everybody from Apple to Disney is pursuing […]

Coke’s New Subscription Signals the End of Advertising

Any self-respecting professional the advertising industry should know the answer to the following question: What is the most popular and successful TV ad of all time? You might think there would be some debate about this, but there isn’t. There is only one correct answer. Hint – it’s all about hilltops, happiness and a certain […]

Do Connected Devices Dream of Electric Sheep?

CES is just around the corner! Soon, we can look forward to a flurry of announcements about new connected devices: televisions, wearables, appliances, cars, you name it. We’re expected to hit almost 10 connected devices for every human being by 2025. As Subscribed readers know, IoT is sweeping the globe, and there’s certainly lots to […]

Q&A: Zuora, Driving the Subscription Economy for Publishers

This Q&A was originally published by What’s New In Publishing.    Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription management platforms, with 800+ employees and client publishers of the ilk of the FT, News UK, Seattle Times, Guardian, […]

Black Friday & The Death of Retail

The silly season of retail is upon us. Last week was the biggest Black Friday ever, and continues to be the busiest shopping day of the year. The only problem is that Black Friday is a glaring example of everything that is wrong with the retail industry today. I don’t think it’s hyperbolic to say […]

Zuora Joins the Pledge 1% Builders Community

On this #GivingTuesday, we’re excited to announce that we’re joining the Pledge 1% Builders Community.  In 2017 Zuora took the 1% Pledge, and committed to using our equity, time, and product for the greater good. Since then, ZEO’s around the world have taken the initiative to start volunteering and fundraising efforts to benefit their communities.  […]