This year’s Subscribed World Tour events in Sydney and Tokyo were both bigger than ever – More attendees, more speakers, and more branded Kit Kats.
We held Subscribed Sydney on the 15th of October and welcomed a diverse group of attendees and companies, including disruptors, representatives of traditional companies changing their business models, Australian Subscription Economy pioneers, data scientists (thanks Dr. Carl Gold), and even the woman who coined the term “Software as a Service”.
No Subscribed event would be complete without our customer speakers and we are proud to have had amaysim, Kayo, and Nearmap represented on stage in Sydney.
Peter O’Connell, Founder & CEO of amaysim, is a Subscription Economy pioneer, having put subscription principles into practice about a decade ago. He shared how amaysim is able to offer flexible energy plans via a subscription model, ultimately offering more freedom to its customers, which in turn breeds loyalty to the brand.
Next, Adam King, Chief Audience, Commerce & Data Officer at Kayo, walked through why it was so crucial to put the customer at the forefront when they were designing the service they hoped to launch. That model is what’s led Kayo to gain more than 330,000 paying subscribers to its sports streaming service in the short time since launching last November. “At every stage of the planning we had a single view of the customer across every touchpoint,” added King.
On the other hand, Rahul Ranjan, Director of Commercial Systems & Operations at Nearmap, an aerial imagery technology company founded in Perth, has been in the subscription world for quite some time. However, the company recently underwent massive growth across multiple countries and much of this growth is attributed to the practice of constant review with the customer in mind at all times.
Can you spot the common theme? All of our customers are talking about the customers they’re serving and ensuring that they’re at the forefront of the decisions made around new service launches and future iterations.
But that’s not all.
Two days later, we found ourselves in Tokyo on 17 October as we hosted the largest Subscribed Tokyo event to date. The day was kicked off with a keynote from Tien Tzuo, CEO of Zuora, in a room jam-packed with over 500 attendees.
Tien touched on the growth of Zuora over the past 10 years and shared that Japan is the second largest market in the Subscription Economy. MGI Research predicts that Japan will be the second largest total addressable market for cloud-based subscription management solutions by 2020 and reach $6.8 billion. Holistically, the Subscription Economy Index reveals that the APAC region is growing at 17.5% vs. Nikkei Revenue Growth Rate of 5.4%. Lastly, Tien announced the availability of Zuora Central in Japan, which will give companies the freedom to extend, integrate, and customize subscription management processes. Now Japanese customers can tailor the offering to meet their unique subscription needs and contribute even more to the journey to usership.
With only 3 stops remaining on the Subscribed World Tour, be sure to check the lineup here to see if you’ll be able to join us!
Tien’s keynote and the jam-packed room!