PTC Continues to Accelerate Subscription Business Model Globally

Source: PTC Press Release

PTC today announced that new software licenses for its core solutions and ThingWorx® Industrial Innovation Platform will be available globally only by subscription, effective January 1, 2019, with a few exceptions. PTC previously announced the transition from perpetual licensing to subscription in the Americas and Western Europe effective January 1, 2018. Customers globally will be able to continue to use their existing perpetual licenses and renew support on active perpetual licenses.

“Subscription licensing has been positively embraced by customers throughout the phased rollout, with nearly 70 percent of new software bookings sold as subscription in fiscal 2017,” said Jim Heppelmann, president and CEO, PTC. “The ability to license enterprise software by subscription aligns with industry best practices and delivers the value and flexibility customers demand to achieve success in today’s highly competitive landscape.”

Customers purchasing subscriptions benefit from PTC’s faster innovation cycles, a shared commitment to success, cloud deployment options, and increased flexibility with lower upfront costs. In addition, PTC offers incentive programs to enable customers to convert existing perpetual licenses to subscription, affording them access to all the benefits of the subscription model across their entire PTC software footprint.

The exceptions noted above where PTC has not announced plans for a complete transition from perpetual licensing to subscription are China, India, Korea, Russia, Taiwan, and Turkey.

PTC’s Kepware product suite will continue to be available through both subscription and perpetual licensing.

For more information, visit PTC
And check out Zuora’s guide – The Enterprise Shift to Subscriptions: 4 Lessons from PTC

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