Cinemark Theaters Jumps Into the Subscription Business

Excerpts from an article by Ben Fritz in The Wall Street Journal

Rather than try to stop movie subscription services, theater chains are getting in on the game.

Cinemark Holdings Inc., the nation’s third-largest cinema chain by locations, is launching a subscription service—the first of its kind by a major exhibitor in the U.S.

For $8.99 a month, members of the Cinemark Movie Club will be able to see one film a month, get a 20% discount on concessions and bring a companion for an additional $8.99 a film.

The launch comes four months after the MoviePass slashed the price on its service allowing subscribers to see one movie a day at any theater with which its technology is compatible for $9.99 a month. The digital ticketing company said it had more than 600,000 subscribers in late October.

AMC Entertainment Holding Inc., the largest theater chain in the U.S., has a subscription service in the U.K. and Germany but not domestically.

Read the full article on The Wall Street Journal

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