Excerpts from an article originally published in motor1.com
Lincoln is announcing a series of customer service programs designed to, literally, take the vehicle ownership to the next level. First of all, starting early next year, the company will launch a vehicle subscription plan in California, allowing clients to select (you guessed it!) a vehicle subscription on a month-to-month basis. The program includes insurance, maintenance, roadside assistance, and vehicle pickup and delivery, and is based on Ford’s Credit’s Canvas subscription service, launched back in May this year. The two will basically share the same technology.
“Research shows us that luxury customers are using services like Lincoln Personal Driver in their daily lives,” Lincoln President Kumar Galhotra explains. “We take it one step further by allowing our owners to use this service with their own vehicle, on their own time, and for a number of tasks to make their experience as effortless as possible.”
Lincoln has also teamed up with Clear, a company that helps you “fly through airport security” (and a Zuora customer), to make airport travel easier. Simply said, Lincoln customers can now benefit from a complimentary Clear membership, which allows them to speed through security checks at more than 30 airports and major arenas in the United States. Starting in January 2018, regular Lincoln owners will be allowed to get a six-month membership, while Lincoln Black Label clients will receive six additional months.
Read the full article here.
For more on transportation as a service, check out Ford: A Story of Freedom and Transformation from Subscribed San Francisco 2017.