Fender’s new guitar-learning platform can teach beginners to play a song in minutes

By Aarthi Rayapura July 6, 2017

Excerpts from an article by Dani Deahl in The Verge

Guitar maker Fender has just debuted Fender Play, a new guitar lessons web platform and iOS app aimed at getting beginners hooked with visual, bite-sized tutorials. New users can sign up for a free, 30-day trial at the Fender Play website. After that trial, you’ll have to pay $19.99 per month to keep learning.

This is not the first digital tool Fender has introduced for playing guitar (others include Riffstation, which displays chord tabs for your favorite songs, and a guitar tuner app), but it is the first they’ve designed specifically for introductory-level players.

Fender Play is a video-centric learning platform that eschews traditional theory-based lessons in favor of instructor-guided videos. When a user signs up, they will answer a variety of questions about the musical styles and instruments they prefer, which will then generate a customized curriculum.

Read the full article in The Verge

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