Excerpts from a press release by Racepass
With 17.2 million race finishers in the US alone in 2015*, there is an audience and an appetite for distance running. But the industry is ripe for disruption—traditional race participation is down for the first time in 20 years*; races and sponsors are frustrated with inadequate reach and frequency; and for runners, it’s difficult to find races and expensive to participate—until now.
Launching today, Racepass, the first subscription-based membership for distance races, is reshaping racing with a platform that connects runners, race directors and race sponsors to get more people running more races. For a flat annual fee, Racepass membership covers full registration of a pre-set number of races for the year at a discounted cost, helping runners save more the farther they run.
Racepass was founded by Chase Rigby, Tom Hammel and Thomas Hanson, three Googlers and running enthusiasts who were frustrated with how complicated and expensive it was to sign up for distance races and recognized a demand for syndicated sponsorship in the industry. They built Racepass to bring down the barriers to entry and get more people running more races.
From fun races like the Bay to Breakers in San Francisco to the breathtaking Honolulu Marathon in Hawaii, runners can choose from Racepass’ global network of 5,000+ races in 30 countries worldwide, with distances ranging from 5K to the full marathon. Race registration fees vary depending on the race and can cost anywhere from $100 to more than $200 per race. Running enthusiasts can search for complete race listings for free at racepass.com/map.
Read the full press release here.
And check out Zuora helps Direct-to-Consumer companies acquire subscribers and grow in the Subscription Economy here!