Amazon launches a marketplace for digital subscriptions

By Aarthi Rayapura April 26, 2017

Excerpts from an article by Sarah Perez in TechCrunch

Amazon has made headway in the subscription business with its Subscribe & Save feature for consumers, which offers discounted pricing on products if you agree to buy on a recurring basis. Now, the retailer is looking to expand its subscription footprint with a new program called Subscribe with Amazon, which aims to make Amazon the place to discover, subscribe to and manage a range of digital subscriptions — from streaming services to subscription-based apps, from meal planning services to online fitness classes, and much more.

Many of the digital subscriptions available on the marketplace were things Amazon was already selling — like news and magazine subscriptions, or access to its kids’ reading app Amazon Rapids or its toy-of-the-month club, STEM Club, for example. But the new portal for Subscribe with Amazon aggregates and organizes all the different types of subscriptions under one roof.

It also offers consumers a single destination where those subscriptions can be managed via an online dashboard.

A few of the more notable names available on the site include Disney Story Central, a subscription-based service for kids’ stories featuring popular Disney characters; Fitbit’s Fitstar personal training platform; Creativebug’s online art and craft classes; cloud storage service Dropbox Plus; streaming TV service Sling TV; meal planning and recipe subscription eMeals; concert membership service Jukely; and meditation service Headspace.

Amazon is also selling subscriptions to publications, like The Wall Street Journal, Chicago Tribune, The New Yorker and Consumer Reports. Others live at launch include Texture, LegalZoom, MileIQ and Tawkify.

Read the full article on TechCrunch

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