Excerpts from an article by Todd Spanger in Variety
Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a service starting at $5 per month that will include more than 1,000 episodes of classic and current series.
The Boomerang service, which is ad-free, draws from the Warner Bros.-owned animation library of 5,000-plus titles from Hanna-Barbera, Looney Tunes and MGM. Shows on the service include “Looney Tunes,” “Scooby-Doo,” “Tom & Jerry,” “The Jetsons,” “Yogi Bear,” “Popeye” and “Magilla Gorilla.” The content will be updated weekly. (Boomerang’s library includes “The Flintstones,” but that show isn’t available at launch.)
It’s the second direct-to-consumer OTT play for Turner: Last fall the cable programmer launched the Turner Classic Movie-managed FilmStruck, stocked with classic, foreign and indie movies. Warner Bros., meanwhile, a year ago acquired SVOD service DramaFever, which will power the Boomerang internet-video service and also handle customer service.