Excerpts from an article originally published in Fortune
U.S. subscription-based airline Surf Air will launch in Europe in May, targeting people who fly business class in a potential challenge to the continent’s traditional airlines.
Surf Air Europe will start connecting London to Zurich during the week and Ibiza in Spain at weekends, operating a subscription model where customers pay a 1,750 pound ($2,180) monthly fee for unlimited travel.
It will later add routes to Cannes, Munich and Milan, Surf Air Europe Chief Executive Simon Talling-Smith said.
The London-headquartered airline will try to better what its sister company, Surf Air, has done in California. Launched three years ago, that company now has 3,000 members. Surf Air has ordered 45 Swiss-made Pilatus eight-seat jets ahead of the launch and a similar-sized order of Embraer planes to serve longer routes will be placed later this year.