TripAdvisor Expands Subscription Business Into Restaurants

By Dennis Schaal in Skift

The global restaurant business is getting professionalized and wired-up in terms of its digital acumen and TripAdvisor is making a big move to further monetize its 4.2 million restaurant listings by launching a subscription service with added features for dining establishments.

In so doing, TripAdvisor is taking a shot at what Yelp and Google, among others, are doing in their own efforts to wrangle advertising dollars out of restaurateurs. TripAdvisor already attracts plenty of restaurant advertising, which plays off free listings and 100 million reviews, but its latest foray, as distinguished from Yelp’s and Google’s, goes beyond a pay-per-click business model and offers restaurants extra services for a monthly or annual fee.

TripAdvisor’s new restaurant subscription business, which was soft-launched in the U.S. and Spain in the fall but now goes global, supplements the dining reservation services provided by TripAdvisor’s The Fork and the Priceline Group’s OpenTable.

Read the full article on Skift

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