Will Amazon Go be the new normal?

By Aarthi Rayapura December 8, 2016

There’s never a dull moment with Amazon! The innovative e-commerce giant is now all set to take on retail in-stores as well. Check out the company’s new Seattle store where you can just walk in, pick up what you want and walk out. Here’s how Amazon explains it – “Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout.”

Check out Zuora’s guide – Going Global: Lessons from Amazon – to learn more about the company’s innovative international expansion strategies.