At Zuora, we work with leading publishing companies from all over the world. Contrary to the “newspapers are dying” meme, we are in fact, witnessing a revival. In order to compete with other media outlets, newspapers such as The Boston Globe, The Guardian, etc have switched focus from the advertiser to the subscriber and are customizing their content and subscription offers as well as expanding their focus from news to building communities.
Stat, The Boston Globe’s health and medicine site, has spent the better part of its first year intensely focused on audience and editorial growth. What started as a site centered on the activity in Boston’s biotech and pharmaceutical hubs has become a news operation with a broader reach, including national coverage and a more global readership. Just eight percent of its audience is in Massachusetts, and 25 percent comes from outside the United States.