PetSmart takes on Amazon with launch of same-day delivery and subscriptions

By Sarah Perez

With more online shoppers turning to sites like Amazon, traditional brick-and-mortar retailers have had to step up their competition on the e-commerce front – including by offering faster deliveries – or risk losing customers. The latest to join the fight is PetSmart, which today is rolling out a redesigned, mobile-friendly website offering same-day, scheduled deliveries and subscriptions, among other new features.

The changes are designed to make it easier to order the sort of regular pet staples that shoppers need, like food, over-the-counter medicines, grooming supplies, litter and bedding, toys, treats, and more.

Like Amazon, PetSmart shoppers can opt to subscribe to frequent orders through a new “auto-ship” option that lets you choose to have items delivered on a schedule you prefer – anywhere from between 2 to 8 weeks – in exchange for a 5 percent discount, along with free shipping.

The new shipping options are powered last-mile logistics provider, Deliv. With Deliv’s service integrated into PetSmart’s checkout flow, customers can choose same-day delivery in the 17 markets (2,500 zip codes) where Deliv operates.

At launch, same-day,available for a $7.99 fee, is available in Los Angeles, Orange County, San Francisco, San Jose, Las Vegas, Atlanta, Miami, Seattle and Chicago. By mid-November, it will arrive Dallas, Houston, Philadelphia, Boston, New York City, Yonkers, Northern New Jersey and Washington D.C.

In addition, Deliv’s integration means customers can choose to customize their delivery schedules. Delivery can be set within a few hours of purchase, up to two days later, through the new feature, says PetSmart. And all this takes place on a new, one-page checkout screen, meant to boost conversations and cut down on cart abandonment rates.

Read the full article on TechCrunch

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