The traditional Indian tea stall, an age-old cultural symbol, has taken a small but important step in the Subscription Economy. Mumbai-based Chotu Chai Wala allows offices in the business district of Bandra to subscribe to daily tea deliveries from their favorite local chai stands.
Created by Zepo in a local ecommerce development platform, Chotu Chai Wala works with local tea vendors to set up online profiles and coordinate daily office deliveries. Monthly subscriptions start art 280 rupees, or $4.20 — check their web site for more details.
Excerpted from the Fall 2015 Subscribed Magazine.
