New CAAS (Chai-as-a-Service) Platform from Mumbai

The traditional Indian tea stall, an age-old cultural symbol, has taken a small but important step in the Subscription Economy. Mumbai-based Chotu Chai Wala allows offices in the business district of Bandra to subscribe to daily tea deliveries from their favorite local chai stands.

Created by Zepo in a local ecommerce development platform, Chotu Chai Wala works with local tea vendors to set up online profiles and coordinate daily office deliveries. Monthly subscriptions start art 280 rupees, or $4.20 — check their web site for more details.

Excerpted from the Fall 2015 Subscribed Magazine.

Recommended for you

Strategic Insights from Zuora’s Subscribed Institute Executive Breakfast in London
How to create personalized subscriptions using Zephr
Unlocking the Power of First-Party Data: Agility in a Changing Digital World