BlackBerry’s Core Apps Come To Android as a Subscription Service

By Aarthi Rayapura August 9, 2016

BlackBerry’s embrace of Android continues: Not only has the Canadian smartphone pioneer released its second Android phone, but now it’s also making its core suite of productivity services available for users of other smartphones running Google’s operating system.

The company hasn’t completely turned its back on its own operating system, BlackBerry 10, but it’s now stopped making its traditional keyboard-equipped handsets and isn’t planning to release any new BlackBerry 10 phones this year. So Android it is then.

In line with that strategy, most phones running the “Marshmallow” variant of Android will be able to run the BlackBerry Hub+, which is already available on the firm’s pricey Priv and cheaper new DTEK50 smartphones, as well its remaining BlackBerry 10 phones.

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Hub+ is a suite of applications that provides unified access to various email and social media accounts, as well as a calendar, a password manager and contacts, task, device search and note-taking features.

BlackBerry is hoping that people like the free, cut-down 30-day trial of Hub+ enough to start paying $0.99 a month for the full suite. If people don’t want to shell out that amount, they can view “occasional ads” instead.
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