OTT Video Success Strategies from Deloitte, Adobe and Zuora

OTT video is perhaps one of the greatest transformations in media since the advent of radio and television. OTT or over-the-top refers to content that is delivered over the internet and does not require a traditional broadcast or cable video infrastructure to distribute it. While everyone acknowledges it’s the future of media, very few companies […]

Episode 30: Content So Hot It’s Cool

This week’s episode of “Ask the RevRec Experts” continues the monthly tradition of circling back on industry content. Matt and Jim hit upon the bevy of topics in July, a time too early to be considered the ‘dog days’ of summer, yet too late to capture the glow of the season. Don’t miss out on […]

Deloitte’s Kevin Westcott on OTT Video Trends, Subscriber Acquisition and Retention

Every year, Deloitte releases their Digital Democracy Survey, a multi-generational view of consumer trends in technology, media, and telecom. The survey examines emerging behaviors across generations, specifically millennials, who are setting new benchmarks for how much media content is consumed and paving the way for older generations to follow. Some of the key findings from […]

Internet Of Things Will Replace Mobile Phones As Most Connected Device In 2018

  Internet of Things (IoT) sensors and devices are expected to exceed mobile phones as the largest category of connected devices in 2018, growing at a 23% compound annual growth rate (CAGR) from 2015 to 2021. By 2021 there will be 9B mobile subscriptions, 7.7B mobile broadband subscriptions, and 6.3B smartphone subscriptions. Worldwide smartphone subscriptions […]

Why Does the Apple App Store Generate 4 Times As Much Revenue As Android?

An app downloaded in the Apple App Store generates four times the revenue for developers as one that’s purchased in Google Play, according to new research by App Annie. The report notes that, worldwide, the App Store generates twice as much money as Google Play despite Apple having half the amount of downloads as Google. […]

Zuora CSO in Good Company at the ISE® West Executive Awards 2016

[vc_row][vc_column][vc_column_text]The ISE® West Executive Forum and Awards 2016 were held on July 21, 2016 in San Francisco. Pritesh Parekh, VP CSO Zuora, was one of the finalists for the Executive of the Year Award. He was in good company along with other finalists: Jason Lish from Charles Schwab, Darren Challey from Expedia, and Saikat Maiti from […]

Leeyo Swag Does Good

Sometimes a backpack is more than just a backpack. For the average child in Haiti, a backpack goes beyond simple fashion accessory to storage space for all their their worldly possessions. Often, access to one is the difference between going to school and not. Sometimes, it’s a symbol of hope. Leeyo Software was fortunate to be able […]

Wall Street Fails to Understand Netflix (again!)

[vc_row][vc_column][vc_column_text]By Craig Barberich, Global Head of Media Solutions at Zuora Subscribers and their growth – when it comes to Netflix, these are the only metrics that Wall Street really cares about. While these are critical indicators, they are by no means the only business metrics in the Subscription Economy. Wall Street has once again failed […]