Newsonomics: The Financial Times’ CEO on trial subscriptions, the platform age, and living in luxury

By Aarthi Rayapura June 28, 2016

John Ridding lives in luxury — or at least nearby. The CEO of the Financial Times serves a readership with enviable pocketbooks and portfolios; on average, FT subscribers say they have household incomes of more than $200,000 per year, with net worth averaging almost $900,000. Thirteen percent of them count themselves as pound millionaires. And that puts Ridding, the one-time working journalist, in, or near, the lap of luxury.

At the end of May, Ridding spoke in San Francisco at one of the FT’s signature Business of Luxury events, bringing together stalwarts in the fancy trades from such companies as Tiffany’s, Tesla and Moda Operandi.

Read Ken Doctor’s conversation with Ridding on the FT’s latest digital subscriber innovations, in “trialing,” on the value of reader revenue crossover and how to deal with the emergent power of platforms aiming to be the first stop for news readers at: www.niemanlab.org

Check out Zuora’s Financial Times case study here and learn more on how the paper is approaching Paywall 2.0 here.