TEN’s ‘Motor Trend OnDemand’ OTT video chooses Zuora

By Aarthi Rayapura June 23, 2016

Zuora has been chosen by The Enthusiast Network (TEN) to provide subscription-based commerce, billing, finance and analytics services for its premiere standalone automotive OTT video destination – ‘Motor Trend OnDemand’.

The Enthusiast Network is one of the world’s most innovative online video hubs with brands such as AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions.

Launched in 2015, the Motor Trend OnDemand SVOD service is the first SVOD service for automotive enthusiasts. It’s home to over 1,500-plus hours of updated live and original content, and 60 exclusive, live streamed events in North America including racing from Pirelli World Challenge, MotoAmerica, Blancpain Series, DTM, and Lamborghini Super Trofeo. Viewers can also access a wide selection of feature films, documentaries, and television series, all with an automotive angle.

The service is available across multiple devices, including desktops, laptops, mobile phones, and tablets with integration to in-app subscriptions across Apple, Android and Roku devices. Subscribers can choose between monthly or annual subscription plans while new viewers have a 30 day free trial option.

Motor Trend OnDemand’s vision is to allow subscribers access from any device, at any time, and receive personalized recommendations for programming based on user preferences and viewing habits. Zuora’s comprehensive solution for subscription management ensures that new digital businesses have the ability to manage subscriptions across multiple pricing and packaging schemes, track the appropriate subscriber metrics, analyze business performance, and gain insight into subscriber behavior.

“Our beta service did not provide all the billing and subscription management options our members wanted, and we immediately saw the need to expand our analytic capabilities,” said Scott Dickey, CEO of The Enthusiast Network. “With the Zuora platform, Motor Trend OnDemand can now effectively offer promotions across multiple channels based on user profiles to drive growth, as well as gain the insight we need into member activities so we can continue tailoring and improving our offerings, increase subscriber engagement, and reduce churn.”

“The rapid shift to online video delivery creates a tremendous competitive opportunity for those companies able to align their services with the needs of their target audiences,” said Tien Tzuo, CEO of Zuora. “Motor Trend OnDemand is a terrific example of how the Zuora platform can help a well-established brand quickly transform its subscriber experience to increase subscriber engagement.”

Read the complete press release here.

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