Open View Labs recently posted this jaw-dropping chart detailing the results of a pricing strategy survey aimed at Saas startups. The 18% answer speaks for itself.
Another alarming statistic: 41% of the time pricing is determined by just the founders, and only 17% of the time is it a team based decision.
Don’t let this be your company.
Join our Senior Director of Marketing Joe Andrews tomorrow for an informed, opinionated webinar on pricing strategy for subscription-based businesses.
He’ll be discussing:
- The difference between the 4 most popular pricing models
- How to assess and best leverage your pricing psychology profile
- How to use pricing to enhance customer relationships
- Who should own pricing within your organization