How Often Do You Update Your Subscription Pricing? Never Say Never.

In subscription businesses, pricing models are entirely different. What are the four basic models? What are the tradeoffs between “freemium” and “free trial” models and which one is right for your business? Who owns pricing strategy at your company and how do you involve other groups to make the process more collaborative? Read about Subscription Pricing here.

Subscription Economy News: July 28, 2014

   By Gabe Weisert, Content Marketing Manager Here are some of the more notable Subscription Economy stories we’ve been following at the hectic close of a quarter. The biggest takeaways:   Zillow bought Trulia for $3.5 billion. The deal made sense because there is relatively little overlap between the two audiences: Zillow is popular with home-owners […]

LeBronShift, Cleveland

  Cleveland-based OnShift makes software that helps long-term care and senior living facilities take great care of their residents and their staff. They have an intuitive, elegant solution that helps facilities improve their services while effectively managing their costs.  We’re very happy to be powering their agile, usage-based recurring revenue model.   Also, OnShift just changed their […]

Upcoming Webinar: Determining Your Pricing Strategy

  Open View Labs recently posted this jaw-dropping chart detailing the results of a pricing strategy survey aimed at Saas startups. The 18% answer speaks for itself.   Another alarming statistic: 41% of the time pricing is determined by just the founders, and only 17% of the time is it a team based decision.   Don’t […]

The Subscription-Based MBA

The MBA program of the future might consist of 10 months on campus followed by a lifetime subscription of proprietary online courses.  That’s the compelling thesis of a new paper from two professors at the Wharton Business school, recently highlighted by the Chronicle of Higher Education. Much of today’s MBA experience could be summarized as two […]

Subscription Economy Headlines

By Gabe Weisert, Content Marketing Manager   Here are some of the bigger Subscription Economy stories we’ve been following this week. While tech & media companies tend to get most of the headlines, it’s important to note that recurring revenue models are transforming a broad swathe of industries, from healthcare to retail to manufacturing.   Some […]

Today’s Newly Empowered Realtor

By Gabe Weisert, Content Marketing Manager   Thanks to the advent of powerful new platforms like Zillow and Trulia, today’s house hunters are hyper-informed about a variety of arcane data points that could previously only be found buried in proprietary databases or municipal archives.   Potential new clients walk into realtor offices armed with a […]

Infographic: The Triumphant Rise of the Subscription Model

  Here’s an excellent infographic from Bluehost on the basics of subscription models, focusing primarily on business-to-consumer companies.   It’s also important to note that recurring revenue models have powerful applications across pretty much every industry vertical you can think of: software, telecommunications, online education, agriculture, real estate, manufacturing, IT, construction, professional services…the list goes […]

Recurring Revenue Pricing Strategies for Growth

Joe Andrews Sr. Director, Product Marketing Looking back on a tremendous Subscribed 2014 conference, some of the best attended sessions were on pricing and packaging. That’s because everything is different in a subscription model and pricing is no longer an afterthought – it’s now a strategic lever to drive growth. Last week, we published a […]

5 Secrets of Subscription Pricing

In the subscription economy, determining your price point is no longer a clunky addition of sunk costs & desired margins – it’s a strategic lever to drive growth.   Check out the infographic on subscription pricing & packaging strategies below, and for a more in-depth analysis, please read our new eBook, Mastering Your Subscription Pricing Game […]

The End of Products

 PTC Software Screenshot By Tien Tzuo   IoT analyst Dan Woods recently wrote an insightful Forbes piece on the recent PTC Global Live Conference, which focused on on how the Internet of Things is transforming the manufacturing industry.   PTC makes product design software, as well as product and service lifecycle management solutions.  At the end […]

TechCrunch: Zuora’s Journey To Managing The Subscription Economy

      With the cooperation of our founders K.V. Rao, Tien Tzuo and Cheng Zuo (pictured above), Leena Rao has written a fascinating profile of Zuora over at Tech Crunch:   “The idea for subscription billing startup Zuora was born in Marc Benioff’s office. In 2006, K.V. Rao, then a WebEx senior engineer, was meeting with […]