Three Ways to Use Social Media To Build Relationships (And Three Ways To Ruin Them)
The three do’s and three don’ts of effective social media management.
Enter The Ultimate Subscription Sweepstakes!
Enter The Ultimate Subscription Sweepstakes!
Are Subscriptions The Ultimate Evil? A Response To Brian S. Hall
A response to Brian S. Hall’s article “The Subscription Economy is Sending Me to the Poor House.”
Freemium: Is it Right for Your Subscription Business?
The freemium model as an effective lead generation, conversion, and revenue driving strategy for your subscription business.
The O’Reilly Solid Conference: Where’s The Money?
A review of the O’Reilly Solid conference.
Internet of Things: The Big Picture
Regardless of how familiar you are or are not with the concept of the IoT, it is already sneaking into your daily routine and changing the face of some of our society’s most fundamental services and industries. Learn about exciting new ideas that will be discussed at the O’Reilly Media’s Solid Con 2014 this week.
Metrics Matter at the Bizo Conference
Notes from the Bizo Marketing Conference and thoughts on metrics from Zuora’s Director of Global Demand Generation.
Two Conversations: The Product Economy Versus the Subscription Economy
An explanation of the difference between the product economy and the subscription economy, in two customer service calls.
Improving Recurring Cash Collections with Mobile Payments
As the Subscription Economy becomes mainstream, more and more of Zuora’s customers are looking for ways to not only acquire customers through mobile, but also to help process subscription payments via mobile devices
5 Ways to Help Your ERP Support Subscriptions
So, why can’t I just use my ERP systems to support these subscription services?
What’s your Subscription Growth ROI?
High growth subscription companies have higher company valuations, have a better market perception, attract better employees, and can dominate their market. But at what cost?