by Tien Tzuo

We’ve been touting the benefits of the subscription model to business owners and customers, but one audience we’ve left out is the investment community. Subscription businesses are extremely attractive to investors these days because of the recurring revenue and (if you use Zuora Billing) low cost to get started. If you look at most investment firms in Silicon Valley, a large percentage of their portfolio is in subscription based businesses. Here are two interesting articles from the last few weeks that talk about this.

Tell us what you think.

This first one is written by Javier Rojas and Maximilian Bleyleben of Kennet Partners for Sandhill.com: https://www.sandhill.com/opinion/editorial.php?id=194

The second is by Phil Wainright, SaaS blogger for ZDNet: https://blogs.zdnet.com/SAAS/?p=532