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THE ON-DEMAND LEADER FOR SUBSCRIPTION BUSINESSES

OUR CUSTOMERS

Marketo, Inc.

www.marketo.com

Zuora Makes It Easy for Lead Management Vendor Marketo to Scale Its Business Flexibly

 marketo

We pride ourselves on providing marketing automation software that’s easy to use and easy to buy. This means we are constantly innovating and evolving our pricing models, so we need the ability to create and adjust pricing plans quickly and easily. For us, Z-Billing is the ‘salesforce.com of billing’ -- Salesforce.com makes it easy to customize a field, and Z-Billing makes it just as easy to create and customize price plans. 

Company Background

Marketo provides sophisticated yet easy marketing automation software that helps marketing and sales work together to drive revenue and improve marketing accountability. Marketo's products are easy to use and buy from existing budgets because they don't require annual contracts or up-front fees. Delivered as an on-demand service and completely integrated with Salesforce.com, customers can be running Marketo in under a day, with no IT support.
Business Challenge
  • Marketo needed a flexible billing solution that could support rapid innovation and changes to their pricing plans
  • Marketo’s existing billing system, a leading provider of billing products, experienced frequent downtime and couldn’t accommodate Marketo’s need for flexibility and agility around pricing
  • Managing and updating information in the existing system required cumbersome processes and involvement from support staff
  • Marketo’s monthly, quarterly, semi-annual and annual billing cycles required a flexible billing platform that could grow with the business
Solution
  • After months of trying to make the old billing system work for its subscription business, Marketo turned to Zuora’s Z-Billing platform for its flexibility, ease-of-use, and quick implementation
  • Zuora’s team of subscription management experts understands Marketo’s subscription business model and shares Marketo’s vision for scaling operations
  • Z-Billing allows for flexible pricing so Marketo can create new pricing plans in an agile fashion
  • With Z-Billing, Marketo can manage its recurring revenue in a simple way that wasn’t possible with the old system
  • Marketo’s subscription business benefits from many Z-Billing features, including Salesforce.com quoting integration, QuickBooks integration, and support for revenue recognition processes
Results
  • With Z-Billing, Marketo can manage and update customer billing information themselves—no need for cumbersome processes or support staff
  • Marketo is already streamlining billing operations with a weekly billing process that manages all recurring customer billing, while maintaining complete integration with QuickBooks
  • Marketo plans to automate all recurring credit card processing with Z-Billing
  • Marketo can now adapt their pricing plan to incorporate market feedback in a more agile fashion
ZUORA IS THE ON-DEMAND LEADER FOR SUBSCRIPTION BUSINESSES
Z-Billing Datasheet Z-Billing
Datasheet 		Z-Payments Datasheet Z-Payments
Datasheet 		Top 10 Signs You Need a Billing System Top 10 Signs You Need
a Billing System 		Beagle Research Whitepaper Beagle Research Whitepaper
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