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Coremetrics, Inc.

www.coremetrics.com

Coremetrics Reduces Billing Errors and Slashes Processing Time from Weeks to Hours

coremetrics

With our subscription business growing so rapidly, our old billing system just didn’t cut it. We found Zuora and the light bulb went off: a business operations platform designed especially for subscription businesses like ours. We’ve traded our spreadsheets for a powerful platform that stands up to our complex requirements. 

Company Background

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value generating high rates of return on online marketing investment and its customer derive substantially improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts.

Business Challenge
  • Needed a flexible billing solution that would scale with the growing subscription business and support complex price plans based on usage
  • Relied on 8-10 spreadsheets to manage pricing, accounts, subscriptions, usage, overage rules, and amendments for hundreds of customers
  • Required three employees, two weeks, and tedious calculations for billing operations - every month
Solution
  • Selected Zuora as their business operations platform because it has the power and flexibility to grow with their subscription business and fully supports complex rate plans
  • Established a system with audit and tracking to meet regulatory and compliance requirements
  • Z-Billing manages Coremetrics orders and amendments in a single place
  • Z-Billing calculates charges and produces invoices based on Coremetrics’ customer rate plans and usage information
Results
  • Reduced the time to process charges from weeks to hours
  • Created a single source of truth for customer accounts and subscription information, which eliminated errors, improved customer satisfaction, and decreased revenue leakage
  • Processed and delivered invoices to customers in a timely manner
  • Increased customers visibility into their use of Coremetrics products
  • Plan to extend the billing platform to automate quoting and provisioning processes