InsideView Adds 1000 Customers Without Adding Back-office Headcount

InsideView is known as the leading provider of sales intelligence used by 100,000 sales professionals and over 1,000 market-leading companies. Their aggressive growth since 2005 has resulted in a measure of mindshare disproportionate to its size, with firms interested in SaaS-based tools for helping sales improve productivity and effectiveness.

It was clear InsideView needed a new offer that addressed their demand without stifling resources. The answer? SalesView Pro - a fully self service offering where website users could sign up directly without any intervention from InsideView’s sales team. But there was a problem. Prior to the launch of SalesView Pro, InsideView was knee deep in a manual contract-to-invoice process where the finance department had to rectify contracts and billing information across several different applications. This process was not only time-consuming and inefficient, but it was prohibiting them from scaling with their rapidly growing business.